Gameloft Expands Into New Markets; Broadening its Already Wide Distribution Channels

NEW YORK, November 3 /PRNewswire-FirstCall/ — Gameloft(R), a leading
publisher and developer of downloadable video games, has increased the number
of operator contracts in two key emerging markets – Southeast Asia and the
Middle East. The company has signed new direct agreements with 10 operators
in Southeast Asia and 9 in the Middle East. With a stronghold already
established in North America, Europe, Asia and Latin America, the company
aims to extend its publishing arm to bring more top selling mobile games to
new audiences.

“We have become quite aggressive in the emerging markets,” said Gonzague
de Vallois, senior vice president of publishing, Gameloft. “We are not only
expanding and growing, but also developing very strong relationships with the
operators. We remain steadfast in our goal to maintain Gameloft’s position as
the market leader with the biggest distribution network.”

Southeast Asia plays a central role in this growth with an untapped
demographic of over 898 million subscribers across India, Sri Lanka,
Thailand, Vietnam, Cambodia, Lao, Indonesia, Brunei, Malaysia, Singapore,
Philippines, Hong Kong and Taiwan. Established agreements with leading
telecom companies such as Telkomsel, Idea Cellular and Dialog Sri Lanka
enables Gameloft to reinforce its leadership and secure first mover advantage
in this region.

Gameloft has the widest distribution network in the Middle East, reaching
over 30 million subscribers in Jordan, Saudi Arabia, Kuwait, Qatar, Bahrain
and the United Arab Emirates. Agreements with mobile operators such as
Etisalat, Zain, Batelco, Qtel, and DU allow the company to firmly establish
its front runner position in this territory.

About Gameloft

Gameloft is a leading international publisher and developer of
downloadable video games. For 10 years, Gameloft has been established as one
of the top innovators in its field. The company creates games for mobile
phones, smartphones, iPhone and iPod touch. The total number of game-enabled
devices is anticipated to exceed four billion units by 2012. Gameloft games
are also available to players on WiiWare, DSiWare, Microsoft Xbox LIVE Arcade
and PlayStation(R)Network.

Partnership agreements with leading licenses such as UNO(TM), Ferrari,
Shrek, CSI, Spider-Man and Brothers in Arms allow Gameloft to form strong
relationships with international brands. In addition to the partnerships,
Gameloft owns and operates titles such as Real Football, Asphalt and Brain
Challenge.

Gameloft is present on all the continents with its own production
studios, employing over 3,500 developers, and distributes its games in over
100 countries and 200 carriers’. Gameloft is listed on Euronext Paris (ISIN:
FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

http://www.gameloft.com

SOURCE Gameloft