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New National Ad Campaign Targeting Congress, Seniors Say ‘DON’T CUT MEDICARE!’

November 4, 2009

$500 Million Buy and Phone Calls to 78 House Districts Begin Today

ALEXANDRIA, Va., Nov. 4 /PRNewswire-USNewswire/ — Today, the 60 Plus Association released a new TV ad targeting the Democrat Congress’ plan to cut Medicare by half a trillion dollars, and announced a phone call campaign into the districts of 78 Members of the House of Representatives.

The ad features members of our Greatest Generation begging Congress not to cut Medicare to pay for health care reform. The 30 second TV ad begins running nationally on cable today. See the ad at www.60plus.org.

The phone calls target Members of the House of Representatives and urge concerned citizens to call their Member and urge them not to cut Medicare.

“This bill adds 111 entitlements and the only one it cuts is Medicare, how is this fair to our greatest generation? Seniors have already lost their Social Security COLA and now Speaker Pelosi wants to cut Medicare, too. As yesterday’s elections prove, seniors are upset. Seniors are taking a stand and say ‘Don’t cut our Medicare,’” said Jim Martin, president of 60 Plus.

Titled “Enough — Congress” the ad highlights seniors speaking in their own words to the fact that Speaker Nancy Pelosi and Sen. Harry Reid want to cut up to $500 billion from Medicare. This could mean life-saving drugs could be withheld and seniors could even be prevented from seeing their own doctors.

The ad ends with a senior stating “Don’t make us pay for health care reform by cutting Medicare. We’ve sacrificed enough.”

The 30 second ad began running today. A full transcript of the ad can be found below.

    SCRIPT: VIDEO                        AUDIO

    American Flag B-Roll                 (Music Up and Under)
    SUPER:                               ANNOUNCER:
    Seniors Have Sacrificed              Seniors have sacrificed

    Great Depression B-Roll              SENIOR:
    Senior on camera                     We survived the Great
                                         Depression

    D-Day B-Roll                         SENIOR:
    Senior on camera                     And landed at Normandy on D-Day.

    Pelosi and Reid Images/Capitol       ANNOUNCER:
    Image/Doctor B-Roll                  But now, some in Washington want
    SUPER:                               up to $500 billion in Medicare
    Plans to Cut up to $500 Billion      cuts to pay for a plan that could
    from Medicare                        lead to a government takeover of
    CITE:                                health care.
    Washington Post, 7/16/09; PBS,
     9/28/09

    Seniors B-Roll/Prescription Drugs    Treatments and potentially life-
    B-Roll                               saving drugs could be withheld
    SUPER:
    Treatments and Potentially  Life-
    Saving Drugs  Could Be Withheld

    Senior with doctor B-Roll            And seniors could even lose
    SUPER:                               their own doctors.
    Seniors Could Lose Their Own
    Doctors
    CITE:
    Centers for Medicare & Medicaid
    Services Report, 10/21/09
    New York Times, 4/2/09

    Senior on camera                     SENIOR:
    GRAPHIC:                             Don't make us pay for health
    Call Congress:                       care reform by cutting Medicare.
    Don't Pay For Health Care Reform     We've sacrificed enough.
    By Cutting Medicare
    (202) 225-3121
    www.60Plus.org
    DISCLAIMER:
    PAID FOR BY 60 PLUS ASSOCIATION

The 60 Plus Association is a 17-year-old nonpartisan organization working for death tax repeal, saving Social Security, affordable prescription drugs, lowering energy costs and other issues featuring a less government, less taxes approach. 60 Plus calls on support from nearly 5.5 million citizen activists. 60 Plus publishes a magazine, SENIOR VOICE, and a Scorecard, bestowing awards on lawmakers of both parties who vote “pro-senior.” 60 Plus has been called, “an increasingly influential senior citizen’s group” and since 1992 “the conservative alternative to the AARP.”

SOURCE 60 Plus Association


Source: newswire



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