‘NFL PLAYERS Helmets Off: Off-Season Adventure’ to Air Throughout November on FSN

November 4, 2009

WASHINGTON, Nov. 4 /PRNewswire/ — NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, announces the release of “NFL PLAYERS Helmets Off: Off-Season Adventure” to air on Fox Sports Network throughout the month of November.

BRENDON AYANBADEJO (Baltimore), JAKE DELHOMME (Carolina) and PAUL SPICER star in the 30-minute television special. Get behind the scenes as Ayanbadejo jumps in the MMA ring, Delhomme goes trackside at his family’s horse ranch and Spicer journeys to Tokyo to teach his defensive tackling skills to Japanese students.

Viewers should check local listings for the broadcast schedule in their area. Sponsored by Electronic Arts and Reebok, the half-hour programs give fans an inside look at the daily lives of NFL players and air on FSN from September through February.


Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company’s official Web site is part of the part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

    Lara.Potter@nflplayers.com / Jilane.Rodgers@nflplayers.com
    Ph: 202.572.7460 / 202.572.7504


Source: newswire

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