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Barnes & Noble Booksellers Implement In-Store Recommended Reading for Young Readers by James Patterson’s ReadKiddoRead

November 5, 2009

NEW YORK, Nov. 5 /PRNewswire/ — Barnes & Noble, Inc. continues its storied tradition of making books and reading more accessible to kids with its newest addition to the Children’s section: both in-store and online, Barnes & Noble now features an array of titles as recommended by #1 bestselling author James Patterson and his website dedicated to making kids readers for life, ReadKiddoRead.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091105/NY05752 )

ReadKiddoRead.com was born out of Patterson’s lifelong passion for getting people excited about reading, and his firm belief that the very best way to get kids reading is to give them books they’re going to love. ReadKiddoRead.com – an easy to use, thoughtful and thorough compendium of such titles – selects its books for review based on the book’s sheer ability to inspire interest, passion, and a desire to keep going back for more.

Of the 300 children’s book titles reviewed on ReadKiddoRead.com, twenty-one have been singled out by Barnes & Noble, including such titles as The Homework Machine by Dan Gutman, The Invention of Hugo Cabret by Brian Selznick, and Holes by Louis Sachar. The bookshelf feature is will run in select stores through the first week of November, and exists online at BarnesandNoble.com.

James Patterson said, “I’m passionate about helping parents, teachers, librarians and adults everywhere find vital ‘first impression’ books for kids, and igniting a lifelong reading habit and it’s very evident that Barnes and Noble is too.”

“We think James Patterson is a great author and we couldn’t be more pleased to have someone of his stature recommending books to young readers,” said Jaime Carey, Chief Merchandising Officer, Barnes & Noble.

Since his first novel, The Thomas Berryman Number, won the Edgar Award in 1976, James Patterson’s books have sold more than 170 million copies worldwide. His Alex Cross series, including Kiss the Girls and Along Came a Spider, is the most popular detective series of the past twenty-five years. He began writing books for all ages when his son, Jack, didn’t exactly love reading, and he took it upon himself to fix the situation if he could. The Maximum Ride and Daniel X series for younger readers have spent more than 200 weeks on national bestseller lists, and a new series entitled Witch & Wizard will be released in December of this year. All three series are in Hollywood development. He writes full-time and lives in Florida with this family.

James Patterson’s ReadKiddoRead.com is a web site designed to help parents, teachers, and librarians ignite the next generation’s passion for reading by recommended books carefully chosen for their ability to get kids excited about reading. Complete with age designations, thoughtful book descriptions, author and celebrity interviews (Jeff Kinney, Rick Riordan, Julie Andrews, Lemony Snicket, and more), links to online retailers and more, ReadKiddoRead.com helps make finding a book for a young person easy and, ultimately, rewarding.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 774 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 624 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the sixth year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features hundreds of thousands of titles in its eBookstore (www.bn.com/ebooks). Customers can buy and read eBooks on a wide range of platforms, including the iPhone and iPod touch, BlackBerry® smartphones, as well as most Windows® and Mac® laptops or full-sized desktop computers.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

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SOURCE James Patterson’s ReadKiddoRead.com


Source: newswire



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