Unilever Has Appointed DDB Lead Creative Agency On Flora/Becel
LONDON, Nov. 10 /PRNewswire/ – Unilever has appointed DDB lead communications agency for the Flora/Becel brands, including Flora pro.activ, in Western Europe and North America. The appointment comes after a rigorous pitch process, which included work from the incumbent agency, BBH.
A Unilever spokesman said: “We look forward to working with the DDB team on developing a TV/print campaign for 2010 that will strengthen the brand’s positioning as a heart healthy spread.”
Stephen Woodford, Chairman and CEO of DDB UK, commented: “Flora/Becel is one of the most significant food brands in the world – no other product makes such a profound difference to heart health. We are delighted to have been chosen to be Unilever’s partner in building on its success. “
DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).
SOURCE DDB Worldwide Communications Group Inc