Sunday Night’s NFL Matchup Puts Child Safety on the Big Screen

November 12, 2009

NEW YORK, Nov. 12 /PRNewswire/ — While the Colts and Patriots clash this Sunday night to see who reigns supreme in the AFC, a video targeting new parents will be playing on the big screens at Lucas Oil Stadium in Indianapolis, Indiana throughout the game.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091112/NY10141 )

The two-minute public service announcement revolves around SuperBaby, an animated character focused on the safety of young children in the home. At the top of SuperBaby’s list is window cord safety and the ongoing campaign to make the public aware of the potential strangulation hazards of window cords.

According to information provided by the U.S. Consumer Product Safety Commission, since 1990, more than 200 infants and young children have died from accidentally strangling in window cords. The Window Covering Safety Council urges all parents and caregivers to only use cordless window products in young children’s bedrooms and sleeping areas. Owners and renters should replace all window coverings in the home made before 2001 with today’s safer products.

To maximize window-cord safety when young children are present, consumers are urged to follow these safety guidelines:

  • Install only cordless window coverings in young children’s bedrooms and sleeping areas. Replace window blinds, corded shades and draperies manufactured before 2001 with today’s safer products.
  • Move all cribs, beds, furniture and toys away from windows and window cords, preferably to another wall.
  • Keep all window pull cords and inner lift cords out of the reach of children. Make sure that tasseled pull cords are short and continuous-loop cords are permanently anchored to the floor or wall. Make sure cord stops are properly installed and adjusted to limit movement of inner lift cords.
  • Lock cords into position whenever horizontal blinds or shades are lowered, including when they come to rest on a windowsill.

If you won’t be at Sunday’s game to see SuperBaby on the big screens in Indianapolis, you can check out the entire animated video series here. SuperBaby is brought to you by the Window Covering Safety Council (WCSC) – a non-profit organization and a coalition of major U.S. manufacturers, importers and retailers of window coverings.

Contact: Todd Costello, 212-297-2109, tcostello@kellencompany.com

SOURCE Window Covering Safety Council

Source: newswire

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