Shot Spirits Corporation Launches Strategic Marketing Campaign to Target the $21 Billion Premium Beverage Industry

November 12, 2009

LEESBURG, Va., Nov. 12 /PRNewswire-FirstCall/ — Shot Spirits Corporation (Pink Sheets: SSPT) is pleased to announce that the Company has launched a strategic marketing campaign to add premium beverages to the single serve “ready to drink” product line as well as expand distribution both in the United States and abroad. According to Packaged Facts.com, sales of premium beverages in the United States alone were $21 Billion in 2007 and the new management will be leveraging their relationships in the industry in order to expand presence in the market place.

Shot Spirits Corporation, through their partnership with the Beverage Pouch Group, is an innovator in the beverage and service industry with the flavors of the ShotPak® brand. Beverage Pouch Group’s ShotPak® Cocktails and STR8UP Spirits brands are packed in their patented StandUp pouch with easy-tear open feature. ShotPak® Cocktails offer a range of unique products, ready-to-drink for people on-the-go. Shot Spirits Corporation is targeting to assist in the distribution in supermarkets, liquor stores, as well as bars, restaurants, and sporting venues across the globe.

“We are looking forward to increasing sales of the Beverage Pouch Group’s ShotPak® products through our strong relationships throughout the premium beverage industry,” stated Brian Barrett, President and Chairman of Shot Spirits Corporation.

About Shot Spirits Corporation, Inc.:

Shot Spirits Corporation, Inc. is a beverage company focused on innovative products for the on-premise and off-premise market place. Shot Spirits and Beverage Pouch Group (BPG), a prolific innovator of pouch designs and structures for lifestyle beverages, are pioneers in the single serve Ready to Drink alcohol category. Through the partnership, they have developed a full line of straight spirits and mixed shots. All of the shots are packaged in eco-friendly patented plastic pouches for the person on the go or engaged in an active lifestyle.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.


SOURCE Shot Spirits Corporation, Inc.

Source: newswire

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