King Fish Media Takes Home Three From the CPC Pearl Awards, Including Gold in Best Proof of ROI
SALEM, Mass., Nov. 19 /PRNewswire/ — King Fish Media, a leader in Private Media solutions for some of America’s most respected brands, has taken home three Custom Publishing Council Pearl Awards — one in each of the categories in which it was nominated. The annual awards ceremony, which recognizes the best in strategic initiatives, design, editorial and digital for B2B and consumer custom publications, was held at Twenty Four Fifth in New York City on November 12, 2009.
King Fish garnered awards for its work with online retailer Zappos and BBVA Compass Bank. Zappos Life Casual and Zappos Life Active magalogs won Gold and Silver respectively for excellence in proof of return on investment. BBVA Compass’s everyday took home Bronze in the Best E-newsletter category.
“King Fish is constantly redefining the notion of branded content for our clients by enabling them to own their media channel,” said Cam Brown, President, King Fish Media. “In a landscape of constantly evolving media, we are always looking for new ways to engage with our customers’ target audiences, and we are proud to be recognized by the Pearl Awards for bringing innovation and measurability to our clients.”
King Fish Media’s strong showing was a stand out among the Custom Publishing Council’s 467 entries this year. Zappos Life Casual and Zappos Life Active beat out UR Magazine from Rogers Wireless Inc. in the “Strategy, Proof of Return on Investment” category. Zappos Life Casual was also nominated for “Best in Custom” award for overall excellence. BBVA Compass’s everyday came in at a close third to On Air, Air Canada’s e-newsletter by Spafax Canada and CP News, Citroen Polska’s e-newsletter by Novimedia.
The Pearl Awards were launched in 2004 to herald the commitment to excellence and the growing success of custom publishing. Custom publishers — small and large; B2B and B2C; representing clients in a wide range of industries; and producing magazines, newsletters and web publications — all participate in the awards, which set the standard for the industry.
About King Fish Media
King Fish(Ã‚®) (www.KingFishMedia.com) is the leading Private Media(TM) solutions company with services ranging from custom publishing (print and interactive), to web casts, face-to-face events and market research. Delivering custom media programs designed to spur relationship marketing and customer retention, and drive qualified leads, King Fish creates private media channels for leading companies in both B2B and B2C markets. King Fish Media was named to Entrepreneur Magazine’s Hot 500 List and Inc. Magazine’s 5000 list. King Fish has won several awards, including MIN’s Integrated Marketing Award and the CPC’s Pearl Award. The King Fish Think Tank blog (www.kingfishmedia.com/thinktank/) has been named one of the leaders in content marketing by Junta42. King Fish Media has created loyal audiences for companies such as Affinion, Aramark, Bank of America, BBVA Compass, IBM, Nuance, Source Media, Stop and Shop, Sun Trust, Verizon, Zappos and others.
SOURCE King Fish Media