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Join UNICEF Ambassadors and World Renowned Photographers to Make a Photo-Pledge for Children’s Rights

November 19, 2009
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LONDON, November 20 /PRNewswire/ –

– Sony World Photography Awards and UNICEF Mark the 20th Anniversary of
the United Nations Convention on the Rights of the Child (UNCRC)

The World Photography Organisation and UNICEF are launching a global
initiative to raise awareness of children’s rights and mark the 20th
anniversary of the United Nations Convention on the Rights of the Child
(UNCRC) on 20 November 2009.

Together, the World Photography Organisation and UNICEF, supported by
Sony, are calling on people around the world to pledge one photo, accompanied
by a written pledge, portraying one of the five fundamental children’s rights:

    - The right to survival;
    - to education;
    - to health;
    - to protection from harm, abuse and exploitation;
    - and to be heard

World renowned photographers Reza, Mary Ellen Mark, Bruce Davidson, Carol
Allen Storey
and Jonathan Torgovnik have already made photo-pledges along
with celebrity UNICEF Ambassadors including David Beckham, Jemima Khan and

Ewan McGregor who have pledged powerful images personally chosen from
field-trips they have taken as part of their role.

The Convention on the Rights of the Child (CRC) was adopted by the UN
General Assembly on 20th November 1989 and established a set of fundamental
rights for all children and young people that protect them against violence,
discrimination and harm. Today, the CRC has been signed by almost every
single country, making it the most widely ratified human rights agreement in
the world.

Great progress has been made in the past 20 years, including improvements
to under-five child mortality and falling numbers of children working in
hazardous labour. However, major challenges remain. Between 500 million and
1.5 billion children experience violence annually; 150 million children aged
between five and 14 are engaged in child labour and more than 1 million
children are detained through justice systems around the world at any one
time.

Astrid Merget, Creative Director, World Photography Organisation said: ”
The World Photography Organisation is privileged to work with UNICEF on this
initiative which aims to use the powerful medium of photography to
commemorate the 20th anniversary of the United Nations Convention on the
Rights of the Child (UNCRC). We consider it our obligation to use the
powerful tool of photography to communicate important global issues each year
and are fortunate to be joined in this effort by so many amazing supporters “.

Ellen Tolmie, Senior Photography Edtior, UNICEF said: “UNICEF is thrilled
that the Convention of the Rights of the Child has been chosen by the World
Photography Awards this year as the focus of its annual campaign. Inviting
young people from around the world to participate offers an opportunity for
children’s visual expressions to be seen internationally. Additionally there
is a possibility of winning participation in a photography workshop with
their peers in a developing country.”

Everyone has a shared responsibility to uphold the values and promises
made to children in the CRC. Amateur and professional photographers can show
their support by making photo-pledges via
http://www.worldphotographyawards.org where they will receive details of how
to enter. All photo-pledges will form a special online exhibition showcased
on the World Photography Awards website. Selected images will also be
exhibited alongside the UNICEF Ambassadors’ images and those taken by World
Photography Academy Members at the annual Sony World Photography Awards
Festival in Cannes, April 2010. These images will then go on a global tour
with the awards’ touring exhibition. Everyone who submits a photo will
receive emails suggesting actions they can take to change the policies and
practices that deny children their rights.

Notes to Editors

Youth Category

Additionally, in a special Youth Category judged by the supporting World
Photography Academy Members, six photo-pledge winners, aged 12-18 years, will
receive a day of mentoring with a professional photographer in Cannes, April
2010
, when they travel there for the Awards presentation. Later in 2010, the
six young photographers will travel on a once-in-a-lifetime EYE SEE
photographic workshop to Ethiopia. EYE SEE is a photo-project that gives
children all over the world training so they may learn photographic skills.
EYE SEE is supported by Sony Corporation and the Japan Committee for UNICEF
and the goal of its workshop in Ethiopia is to teach children photography
techniques and provide them with a fun, compelling tool with which to capture
the images of their lives.

About EYE SEE

EYE SEE is a digital photography project that encourages young people in
developing countries to take photographs of social issues in their day-to-day
lives. The aim of the project is to provide an exciting opportunity for the
youth to tell their stories and express their world through images captured
with photography; to inspire the youth to learn about the social issues that
they will be the key to solving them in the future; and help people around
the world better understand the issues faced by these youth and their
communities. EYE SEE is supported by Sony Corporation and the Japan Committee
for UNICEF.

Press access to photo and written pledges

Written pledges and accompanying photographs from World Photography
Academy Members Bruce Davidson, Mary Ellen Mark, Reza, Jonathan Torgovnik and

Carol Allen Storey plus UNICEF Ambassadors David Beckham, Jamie Cullum, Cat
Deeley, Jemima Khan, Ewan McGregor and James Nesbitt are available for press
use.

All images and written pledges are embargoed until 00.01 (GMT), Friday 20
November 2009
. To download images, written pledges and the press release
please go to: http://www.worldphotographyawards.org/press.aspx Scroll to the
bottom of the page to SWPA image downloads and enter password: wpapress

Written and photographic pledges include:

David Beckham

David Beckham pledged: “I have chosen this image to pledge my support for
children’s rights. It shows a woman in a feeding centre I visited in Sierra
Leone
with UNICEF. She was holding her toddler close to her and you can see
she just looks so worried. The child was malnourished and the woman had a cup
of special, fortified milk to help the child regain its strength. The
UNICEF-supported centre is the only one in the northern part of Sierra Leone,
which means thousands of children still can’t get the health care they need.
Every child has the right to be healthy. We can’t turn a blind eye to the
tens of thousands of young children who die every day in the developing
world, mostly from causes that are preventable .I pledge my make support to
fulfil children’s rights. Please do the same if you can. Thank you.”

Mary Ellen Mark

Mary Ellen Mark pledged: “Every child has the right to a home” and said:
“I first met Jesse Damm in 1987 when he was a little boy-only 4-years-old. He
was homeless. He lived in shelters and sometimes he lived with his entire
family (and their pit bull) in a car. He was extremely stressed and he cried
a lot.

“This photograph of Jesse was taken in 1994 on the roadside in Llano,
California
three hours outside of Los Angeles. At that time, Jesse, his
sisters Chrissy, Summer & Ashley, his mother Linda, and his step-father Dean
were again homeless. They were squatting in a deserted ranch in a canyon.
Eventually, his abusive step-father left and his mother remarried and the
family found a home. But, Jesse never recovered from the horrible insecurity
and stress of his childhood.

“As he grew, he spent many years drifting around and although he stayed
out of trouble with the police, he was just surviving and always on the edge.
One night, while defending his sister from her ex-boyfriend, Jesse somehow
got a hold of a gun and shot and killed the ex-boyfriend. He plead guilty and
is now serving a 9-year-sentence. When I contacted him last Christmas to see
if I could send him anything, he said all he wanted was a photograph”.

Ewan McGregor

Ewan McGregor pledged: “This is my pledge photo to support children’s
rights. It tells a story. These children are orphaned and vulnerable children
in a community based childcare centre in Malawi. They are flat out asleep
having an afternoon nap in a centre that’s been set up to provide them with a
meal, toys and childcare and a time and place to be children. It looks basic.
It is. But the centre is helping give these children their rights – care,
support, education and more. I pledge my absolute support for children’s
rights. I hope you’ll do the same”.

Reza

Reza pledged: “Every child has the right to a childhood” and quoted the
following poem:

    I said what about my eyes?
    Keep them on the road.
    I said what about my passion?
    Keep it burning.
    I said what about my heart?
    Tell me what you hold inside it.
    I said pain and sorrow.
    He said. Stay with it.
    Rumi (1207-1273)

    Media enquiries

    Rachel Duffield / Jill Cotton
    Colman Getty on behalf of the World Photography Organisation
    Tel: +44-(0)20-7631-2666
    Email: rachel@colmangetty.co.uk / jill@colmangetty.co.uk

SOURCE World Photography Organisation


Source: newswire