The Cystic Fibrosis Foundation to Benefit from Holiday Film Promotion
Warner Home Video and CVS/pharmacy to Donate Proceeds from Holiday DVD Sales
BETHESDA, Md., Nov. 24 /PRNewswire-USNewswire/ — The Cystic Fibrosis Foundation announced today that CVS/pharmacy and Warner Home Video will partner with the Foundation this holiday season to raise critical funds for cystic fibrosis through the sale of classic family movies.
The videos will be sold exclusively at CVS/pharmacy. Five dollars of every video purchased will be donated by CVS/pharmacy and Warner Home Video to benefit the Foundation.
From now through Dec. 25, 2009, CVS/pharmacy will sell three animated holiday favorites from Warner Home Video, including “How the Grinch Stole Christmas,” “The Year Without a Santa,” and “Jack Frost.”
“We’ve made tremendous strides in increasing life expectancy for cystic fibrosis, but this devastating disease still takes the lives of too many children and adults,” said C. Richard Mattingly, executive vice president and chief operating officer of the Cystic Fibrosis Foundation. “The Cystic Fibrosis Foundation is thrilled that CVS/pharmacy and Warner Home Video are joining us in the effort to raise dollars to fight cystic fibrosis and ultimately find a cure.”
Cystic fibrosis is a fatal genetic disease that causes life-threatening lung infections and premature death, and affects about 70,000 people worldwide. The Foundation has fueled dramatic improvements in research and care that have significantly changed the prognosis for people with CF. The predicted median age of survival for people with CF has increased to more than 37 years – more than double what it was 25 years ago.
About the Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation is the world’s leader in the search for a cure for cystic fibrosis. The Foundation funds more CF research than any other organization and nearly every CF drug available today was made possible because of Foundation support. Based in Bethesda, Md., the Foundation also supports and accredits a national care center network that has been recognized by the National Institutes of Health as a model of care for a chronic disease.
About Warner Home Video
With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, a division of the Warner Bros. Home Entertainment Group, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Video and New Line Home Entertainment.
About Warner Bros. Home Entertainment Group
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.
SOURCE Cystic Fibrosis Foundation