iCrossing and Media6Degrees Partner with WOMMA for Social Media Webinar
SCOTTSDALE, Ariz., Nov. 30 /PRNewswire/ — iCrossing (http://news.icrossing.com), a global digital marketing agency, and Media6Degrees (www.media6degrees.com), the technology company that maps the global social graph to provide major brand marketers with scalable customized audiences, announced today that they will partner with the Word of Mouth Marketing Association (WOMMA), to host a webinar on Dec. 2.
The webinar, titled “ROI is Achievable in Display with New Techniques such as Social Retargeting,” will be led by Dax Hamman, vice president of display media, iCrossing, and Kathy Leake, founder and chief revenue officer, Media6Degrees. It will discuss how social retargeting could be the future of behavioral targeting. It also will include real-world examples of how iCrossing and Media6Degrees – using social retargeting capabilities – were able to increase the ROI for performance display media campaigns by more than fifty percent for several major brands in the travel, financial services and retail verticals.
“People naturally gravitate toward others with similar interests – the birds of a feather flock together theory,” said Hamman. “Social retargeting helps brands leverage social networks to engage consumers and zero in on those users who are most likely to be receptive to a brand’s message.”
The webinar is complimentary and open to all. To register, please visit http://womma.org/events/december-2-webinar-roi-is-achievable-in-display-with-new-techniques-such-as-social-retargeting.
About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.
About Media6Degrees
Media6Degrees (media6degrees.com) provides major brand marketers scalable, bespoke audiences using the power of social graph data. The firm is based in New York and funded by U.S. Venture Partners, Contour Venture Partners, Coriolis Ventures and several prominent angel investors.
Media contact: Dana Mellecker iCrossing 646-435-4456
SOURCE iCrossing