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Google, Kantar, Ipsos & Mobile Marketing Association Confirmed for Mobile Research Conference 2010

December 1, 2009

LONDON and NEW YORK, December 1 /PRNewswire/ — The organizing committee
of the Mobile Research Conference (http://www.mobileresearchconference.com)
is delighted to announce the final line-up of prestigious keynote speakers
for next year’s event on 8-9th March in London. Hosted by Globalpark, a
leading provider of panel, community and survey software, the conference is
the must-attend event for anyone interested in understanding this emerging
research platform.

The unique combination of end-client, agency and academic speakers will
present, discuss and debate the key issues in mobile research. Leading
figures from the market research industry include Dr Liz Nelson of Fly
Research, Guy Rolfe of Kantar and Richard Windle of Ipsos MediaCT Worldwide.
Case studies showcasing how mobile research can be used will be presented by

Fiona Blades of Mesh Planning and Sabine Stork of Think Tank. The Programme
Committee is delighted to announce that Mario Callegaro Ph. D., Survey
Research Scientist at Google will share his thoughts on mobile research and
participate in one of two panel debates at the event.

The Mobile Research Conference is pleased to have the support of the
Mobile Marketing Association (MMA), with Paul Berney, Managing Director for
Europe kicking off the event with key data and insight on the growth of the
mobile channel.

The programme provides the opportunity to hear the research and opinions
of respected academics including Professor Mick Couper of the University of
Michigan
, Professor Nicola Doring of Ilmenau University of Technology and
Marek Fuchs Associate Professor at the University of Kassel, Germany.

Dr Liz Nelson, founder of Taylor Nelson and pioneer of mobile research
spoke at the conference in 2009 and is excited about participating again next
year. “What delights me most about the event is the chance to hear both
commercial and academic perspectives on this emerging technique and to
discuss the opportunities and challenges it presents with the best brains in
the industry. I jumped at the chance to participate in 2010.”

“The proliferation of mobile devices – more than half of the world’s
population now own a mobile phone – has meant that the mobile channel has
become an extremely effective and direct way for companies worldwide to reach
and engage with consumers,” said Paul Berney, MMA Managing Director for
Europe. “The personal, targeted and always on, always available nature of the
mobile handset makes it an ideal means of conducting research, particularly
for those in the mobile marketing space as they seek to tailor campaigns to
the individual.”

    You can see the full speaker line-up here:

http://www.mobileresearchconference.com/index.php/page/the-schedule

Delegates registering by 15th January 2010 will save 25% on the standard
delegate fee. http://www.mobileresearchconference.com/index.php/registration

We’ve added some sponsorship packages – you can see more here:
http://www.mobileresearchconference.com/index.php/page/promotion

About Globalpark

Globalpark provides panel, community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested
by leading brands and top market research institutes, including: Continental,
Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS and Warner Music.
Globalpark is staffed by renowned research pioneers, with offices across the
US, UK, Germany and Austria. For more information, visit
http://www.globalpark.com

For further information please contact:

    Charlotte Herbert, T: +44(0)7870-204242,
cherbert@greenfieldscommunications.com
    Geraldine Gitel, T: +44(0)7917-885380,
ggitel@greenfieldscommunications.com

Julia Schwarck, T: +49-2233-7933-735, julia.schwarck@globalpark.com

SOURCE Mobile Research Conference


Source: newswire



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