Investigation Discovery Greenlights Second Season of ON THE CASE WITH PAULA ZAHN
SILVER SPRING, Md., Dec. 1 /PRNewswire/ — Investigation Discovery, America’s leading investigation network and the fastest growing network in ad-supported cable for women 25-54,(**) today announced that ON THE CASE WITH PAULA ZAHN has been renewed and will return for a new season in 2010. ON THE CASE WITH PAULA ZAHN was not only the highest-rated original series debut for Investigation Discovery,(***) but has also risen to become the highest-rated series in the network’s history.(*) Profiling fascinating true stories, ON THE CASE WITH PAULA ZAHN is a shining example of ID’s core brand mission to investigate life’s mysteries through riveting storytelling.
“After the premieres of only half of the original thirteen episodes of ON THE CASE WITH PAULA ZAHN, it is apparent that ID’s audience is flocking to the fascinating stories and gripping interviews that Paula and the stellar production team of Scott Sternberg and Scott Weinberger have secured,” said Henry Schleiff, president and general manager of Investigation Discovery. “I could not be more thrilled to greenlight another season of this brand defining series for ID and expect further triumphs for ON THE CASE as premieres continue through the summer of 2010.”
ON THE CASE WITH PAULA ZAHN is the culmination of Investigation Discovery and renowned journalist Paula Zahn joining forces for Zahn’s return to primetime television. Zahn stepped away from the traditional anchor chair and into the field to interview the pivotal figures featured in the series. Zahn’s interviews, including several exclusives where people have spoken publicly for the very first time, weave together the twists and turns of these stories of perseverance, courage and justice to reveal the heart of each case. Zahn’s journalistic expertise and passion for the truth resonate in each episode as ON THE CASE unravels shocking investigations that have dominated headlines, and intriguing original stories uncovered exclusively for ID’s audience.
ID debuted with a stellar 465,000 viewer delivery for P2+, making the program the #1 original series in network history.( ***) In the first five weeks, ON THE CASE WITH PAULA ZAHN has delivered record audiences, +78% above ID’s 4Q09 prime average to date for HH, +65% P25-54, +76% W25-54 and +83%W18-49.( )(****) In average, On the Case with Paula Zahn delivers 402,000 P2+ and regularly beats CNN, HLN and MSNBC for W25-54 delivery.( *****)
“We are very pleased that ON THE CASE WITH PAULA ZAHN is attracting a huge following and has a perfect home on ID,” said Scott Sternberg, executive producer.
“Our close collaboration with Henry Schleiff and his team at Investigation Discovery earns us all this exciting renewal,” said Scott Weinberger, executive producer.
A 30-year news veteran, journalist Paula Zahn formerly anchored for CNN, where she was based in the New York bureau and hosted the primetime show Paula Zahn Now. Before joining CNN, Zahn was the host of The Edge with Paula Zahn, a daily news program on Fox News Channel. She joined Fox in 1999 as anchor of its evening news program, The Fox Report. Previously she spent 10 years at CBS News, where she co-hosted CBS Morning News and anchored the CBS Evening News Saturday Edition. Earlier, Zahn served as co-anchor of World News This Morning and anchored news segments of Good Morning America on ABC. Zahn has won nine Emmy Awards, the National Commission of Working Women Broadcasting Award and an AWRT Award for reporting on gender bias in education.
ON THE CASE WITH PAULA ZAHN is produced by Scott Sternberg Productions and Weinberger Media for Investigation Discovery. Executive producers include Emmy award-winning Scott Sternberg, CEO and Founder of Scott Sternberg Productions; Scott Weinberger, Emmy award-winning investigative journalist and CEO of Weinberger Media; and Paula Zahn, Emmy award-winning news veteran and journalist. For Investigation Discovery, Diana Sperrazza is executive producer, Sarah Kozak is vice president of production and Henry Schleiff is president and general manager.
About Investigation Discovery
Investigation Discovery (ID), America’s leading investigation network, is the source for fact-based investigative content about culture, history and the human condition. Providing the highest quality investigative programming focused on fascinating stories of human nature from the past to the present, Investigation Discovery’s in-depth documentaries and series challenge viewers on important issues shaping our culture and defining our world. As the premier authority in real investigations, ID is expanding partnerships with established news organizations and production companies to bring the strongest analytic, factual investigative and current affairs programming to over 54 million U.S. households. For more information, please visit investigationdiscovery.com
(*) ON THE CASE WITH PAULA ZAHN is the highest-rated series in the network’s history with “Date with Death” episode on 11/15/09 bringing in highest HH delivery record of any telecast. Source: The Nielsen Company, NHI Calendar, Live + SD data, Mon-Sun 8P-11P, 01/27/08-11/15/09, HH (000)
(**) Source: The Nielsen Company, NHI Calendar, Live +SD data, 05/01/06-01/26/08 vs. 01/27/08-10/25/09, W25-54 (000)
(***) ON THE CASE WITH PAULA ZAHN is ID’s best original series debut with record P2+ delivery. Source: The Nielsen Company, NHI Calendar, Live + SD data, Mon-Sun 8P-11P, 01/27/08-10/18/09, P2+ (000)
(**** )Source: The Nielsen Company, NHI Calendar, Live + SD data, Mon-Sun 8P-11P, 9/28/09-11/17/09
(***** )Source: The Nielsen Company, NHI Calendar, Live + SD data, Sun 10P-11P, 10/18/09-11/15/09
SOURCE Investigation Discovery