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Reportlinker Adds Next Gen TV

December 1, 2009

NEW YORK, Dec. 1 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue:

Next Gen TV

http://www.reportlinker.com/p0166811/Next-Gen-TV.html

This report provides a detailed benchmark of the offers being marketed by players who are innovating with TV services in the areas of functionality, distribution, content, pricing and usage. An operational typology provides a summary of the key innovations in terms of content, services, software and devices.

Key questions

-How do Blockbuster and Fancast integrate viewer recommendation solutions?

-What are the different approaches to connecting the TV to the Internet: content portals (Apple TV, Archos, Vudu) and transparent access to the Web (Boxee, Yahoo)?

-What new advertising offers for qualifying viewers (Tivo, Zillion TV) and personalizing the ad being delivered (Hulu)?

-How will new services be incorporated into the television’s interface (Archos, Slingbox, TiVo, Xbox, BB iPlayer, Joost, SkyPlayer)?

-How will game consoles become content delivery systems (Xbox)?

-What relationship between new TV services and digital home terminals (Orb, Sling)?

-What are the specifications for the TV of tomorrow?

Case studies:

Amazon Video on demand – Apple TV – Archos – BBC iPlayer BLOBbox – Blockbuster – Boxee – Dailymotion – Fancast and Fancast Store – Joost – Hulu – Netflix – Orb MyCasting Sky Player – Slingbox & SlingCatcher – TiVo – Vudu Xbox Live Marketplace – Yahoo TV Widgets – Zillion TV

Contents

1. Executive Summary: Key Innovations in Television Services………………………………. 9

1.1. The backdrop: TV-Internet convergence ………… 9

1.2. Key innovations ……….. 10

1.2.1. Convergence of broadcast and Internet services …………. 10

Target 1: Enhance online video services …………………….. 10

Target 2: Bring the Web to the TV ……………………………… 10

1.2.2. New interactive usage . 10

Target 3: Enhance the TV experience ………………………… 10

Target 4: Adapt advertising to new TV viewing habits …… 10

1.2.3. The digital video household …….. 11

Target 5: Create a new user interface ………………………… 11

Target 6: Integrate the TV set into the digital home ………. 11

1.3. Different visions of future TV services ………….. 12

1.4. Different positions for different innovators …….. 12

1.5. A specifications sheet for next-gen TV …………. 13

2. Methodology …….. 14

3. Innovations in content services ………………………… 16

3.1. Summary of the innovations presented in the case studies …………………………….. 16

3.2. Case studies …………… 17

3.2.1. Amazon Video On Demand …….. 17

3.2.2. Blockbuster …………….. 21

3.2.3. Dailymotion …………….. 24

3.2.4. Fancast and Fancast Store (Comcast) ……………………….. 30

3.2.5. Hulu (NBC Universal, Fox, Disney) …………………………….. 34

3.2.6. Netflix ……………………. 39

4. New Connected Devices ….. 43

4.1. Summary of the innovations presented in the case studies …………………………….. 43

4.2. Case studies …………… 45

4.2.1. Apple TV ……………….. 45

4.2.2. Archos …………………… 49

4.2.3. BLOBbox (TVBLOB) … 52

4.2.4. Slingbox & SlingCatcher (Sling Media-EchoStar group) … 56

4.2.5. TiVo DVR (Digital Video Recorder) …………………………….. 62

4.2.6. VUDU ……………………. 67

4.2.7. Xbox LIVE Marketplace (Microsoft) ……………………………. 70

4.2.8. ZillionTV ………………… 74

5. Software solutions for content distribution ……….. 77

5.1. Summary of the innovations presented in the case studies …………………………….. 77

5.2. Case studies …………… 79

5.2.1. BBC iPlayer ……………. 79

5.2.2. Boxee ……………………. 84

5.2.3. Joost …………………….. 88

5.2.4. Orb MyCasting ……….. 93

5.2.5. Sky Player (BSkyB) ….. 98

5.2.6. Yahoo! TV Widgets … 102

Index of Tables and Figures

Table 1: Breakdown of Amazon’s sales figures by business area, 2005-2008 ………. 18

Table 2: Amazon’s studio partners ……. 19

Table 3: Networks, TV channels and content producers partnered with Amazon …… 19

Table 4: Amazon’s key partnerships …. 19

Table 5: Comparison of Blockbuster rental plans (for hard copies) ……….. 22

Table 6: Blockbuster’s primary studio partners …. 23

Table 7: Blockbuster’s primary network partners . 23

Table 8: Blockbuster’s key partnerships ………….. 23

Table 9: List of Dailymotion “Official User” partners …………………………….. 27

Table 10: Dailymotion’s key partnerships ………….. 28

Table 11: Dailymotion’s advertising rates for 2009 29

Table 12: Comparison of the number of videos viewed in France by Web users 15 and up on the Google,

Dailymotion and TF1 video sites ………… 29

Table 13: List of Fancast’s partner networks ……… 32

Table 14: Fancast’s key partnerships …. 32

Table 15: List of Fancast Store’s movie studio partners ………………………… 33

Table 16: List of the producers of TV content available at the Fancast Store ………….. 33

Table 17: List of major studios, networks and content producers partnered with Hulu 36

Table 18: Ad formats available to Hulu advertisers 37

Table 19: Hulu’s key partnerships ……… 38

Table 20: Number of streams and unique viewers on hulu.com and Youtube …………. 38

Table 21: Netflix-ready devices for use with a TV set ……………………………. 40

Table 22: Netflix subscription plans ……. 41

Table 23: Netflix’s key partnerships ……. 41

Table 24: Price comparison of Apple TV devices by country ………………….. 47

Table 25: Apple TV’s network, television channel and TV content producer partners . 47

Table 26: Sources of Apple TV podcasts …………… 48

Table 27: Apple TV’s key partnerships .. 48

Table 28: Archos’s content offering …….. 50

Table 29: Pre-installed services …………. 53

Table 30: List of Sling Media’s studio and network partners …………………… 60

Table 31: Sling Media’s key partnerships ………….. 60

Table 32: Content available via a connected TiVo device ……………………… 64

Table 33: TiVo’s key partnerships ……… 65

Table 34: TiVo subscription plans ………. 66

Table 35: Change in the number of TiVo subscribers, between 2006 and 2009 ……… 66

Table 36: Types of content available on vudu.com 68

Table 37: Vudu.com’s key partnerships . 69

Table 38: Xbox LIVE Marketplace’s partner studios ……………………………… 72

Table 39: Xbox LIVE Marketplace’s partner networks ………………………….. 72

Table 40: Xbox LIVE Gold subscription plan ……… 72

Table 41: Video rental pricing in the US . 72

Table 42: Video rental pricing in France 72

Table 43: ZillionTV’s key partnerships … 76

Table 44: BBC iPlayer’s key partnerships ………….. 81

Table 45: Accessibility of BBC iPlayer service by device and feature ……… 82

Table 46: Content accessible via Boxee 86

Table 47: Media formats supported by Boxee ……. 86

Table 48: Joost program categories by genre …….. 90

Table 49: Joost’s content providers ……. 90

Table 50: Joost’s key partnerships …….. 91

Table 51: Orb uses ………………………….. 95

Table 52: Orb’s key partnerships ……….. 96

Table 53: List of Sky Player Live TV packages for Sky satellite TV non-subscribers 100

Table 54: Channels available via the Live TV service ………………………….. 100

Table 55: Categories of programs available on Sky Player TV on Demand ………….. 101

Table 56: Sky Player’s key partnerships ………….. 101

Table 57: List of available Yahoo! TV widgets ….. 104

Table 58: Yahoo! TV Widgets’ key partnerships .. 104

Figure 1: Innovations in TV services ….. 11

Figure 2: Visions of future TV services .. 12

Figure 3: Positioning of innovators …….. 12

Figure 4: Amazon Unbox Video Player . 18

Figure 5: MediaPoint device built by 2Wire ……….. 22

Figure 6: Blockbuster’s Movie Clique application .. 23

Figure 7: Example of Videowall on Dailymotion …. 26

Figure 8: Dailymotion’s Facebook application ……. 26

Figure 9: Fancast user preference survey …………. 31

Figure 10: Fancast Store …………………… 31

Figure 11: Video advertising paired with an interactive rectangle on Fancast ………….. 32

Figure 12: Advertising displayed outside the player during viewing on Fancast ……….. 33

Figure 13: Number of unique visitors on fancast.com …………………………….. 33

Figure 14: Hulu on MySpace ……………… 36

Figure 15: hulu.com search linking to ABC site ……. 36

Figure 16: Ad formats and ad rating system on hulu.com ……………………….. 37

Figure 17: System for controlling user’s ad exposure on hulu.com …………… 37

Figure 18: Number of unique US visitors per month on Hulu …………………… 38

Figure 19: Member profile with movie ratings and reviews on Netflix ……….. 40

Figure 20: Growth in number of direct subscribers to Netflix, 2005-2009 ….. 42

Figure 21: Growth in total number of Netflix subscribers, both direct and indirect …….. 42

Figure 22: Apple TV content menu ………. 47

Figure 23: Using an iPhone or iPod touch as a remote control ………………… 48

Figure 24: Archos DVR Station and remote ………… 51

Figure 25: Archos 3G+ by SFR …………… 51

Figure 26: Archos Content Portal ………… 51

Figure 27: BLOBbox services interface … 54

Figure 28: BLOBwords replaces URLs with keywords ……………………………. 54

Figure 29: Ad insertion in programs on BLOBbox … 55

Figure 30: Pre-roll video ad for Fastweb . 55

Figure 31: Slingbox SOLO and PRO-HD 58

Figure 32: Slingbox service on the iPhone ………….. 58

Figure 33: SlingPlayer software with virtual remote control …………………….. 59

Figure 34: SlingCatcher device …………… 59

Figure 35: Live TV via the Sling.com portal …………. 59

Figure 36: Slingbox connections …………. 60

Figure 37: SlingCatcher connections …… 60

Figure 38: Advertisement on the Sling.com portal .. 61

Figure 39: Popularity of the Sling.com portal with US Web users …………….. 61

Figure 40: Buying and renting movies on VUDU ….. 68

Figure 41: Popularity of the vudu.com portal with US Web users …………….. 69

Figure 42: Xbox 360 cumulative sales as of end of April 2009 ………………… 73

Figure 43: Increase in Xbox LIVE subscribers …….. 73

Figure 44: VUI Experience, the ZillionTV interface . 75

Figure 45: ZillionTV box and remote control ……….. 76

Figure 46: Program search features (channels, date, themes) ………………… 81

Figure 47: CBeebies iPlayer for children under 6 …. 81

Figure 48: CBBC iPlayer for children ages 6-12 ….. 82

Figure 49: Programs downloaded or streamed between January and December 2008…. 82

Figure 50: Adding a podcast to a personal library … 85

Figure 51: Boxee’s online video interface …………… 85

Figure 52: Prototype of a Boxee set-top box ……….. 87

Figure 53: Popularity of Boxee with US Web users 87

Figure 54: Coca-Cola’s Coke Bubbles widget on Joost ………………………….. 92

Figure 55: Joost’s penetration among Web users worldwide …………………… 92

Figure 56: Scheduling a Web TV recording via Orb MyCasting ……………….. 94

Figure 57: User profile on MyCast ……….. 94

Figure 58: Orb widget ……………………….. 95

Figure 59: Orb on the Xbox 360 ………….. 96

Figure 60: The Orb “My Cast Web UI” content management interface ……… 96

Figure 61: Live TV on the iPhone via Orb or under a white label ……………… 97

Figure 62: Number of users of the Orb MyCasting service ……………………… 97

Figure 63: Linear program guide by date and channel ………………………….. 100

Figure 64: Episode of the Alias TV series for rent . 101

Figure 65: The Yahoo! Widget Channel ecosystem ……………………………… 103

Figure 66: Widget dock below a program ………….. 104

Figure 67: Side display of the Flickr widget ……….. 105

To order this report:

Television Broadcasting Industry: Next Gen TV

More Market Research Report


Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker


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