Nickelodeon Takes Basic Cable’s Top Spot in November With Kids, Tweens and Total Viewers in Total Day
NEW YORK, Dec. 2 /PRNewswire/ — Nickelodeon closes November as basic cable’s number-one network in total day with all key demos (kids 2-11, kids 6-11, tweens 9-14 and total viewers), scoring the top programs with K2-11 (SpongeBob SquarePants and Fanboy and Chum Chum) and basic cable’s top two entertainment telecasts for the month — behind only ESPN’s Monday Night Football. According to Nielsen Media Research (10/26/09-12/2/09), Nickelodeon averaged 2.2 million total viewers, a 3.6/1.3 million K2-11, a 3.1/669,000 K6-11 and 2.2/480,000 T9-14 in November.
For November, SpongeBob was the number-one animated series with K2-11 and K6-11 on broadcast and basic cable, while Fanboy and Chum Chum ranked number-two among K2-11 animated series. iCarly also scored cable’s top live-action telecast among all kids’ programs with total viewers.
SpongeBob SquarePants — the number-one animated show among K2-11 for the past seven consecutive years-scored November’s top two entertainment telecasts on basic cable across key demos (K2-11, K6-11 and kids’ programs with P2+) with its “Truth or Square” specials (Nov. 6, 8 p.m. [all times ET/PT] and Nov. 7, 9:30 a.m.). SpongeBob SquarePants also placed six out of the top 10 kids’ telecasts among total viewers and seven out of the top 10 telecasts with K2-11 in November.
Fanboy and Chum Chum — which set new records in its debut (Nov. 6, 9 p.m.) as Nick’s highest-rated and most-watched series’ premiere with K2-11 and K6-11 — followed SpongeBob “Truth or Square” as broadcast and basic cable’s top telecast with K2-11, K6-11, and as the top kids’ program with total viewers. The series is averaging a 4.1 million P2+, a 7.6/1.6 million K6-11 (+46% over last year) and a 7.2/2.5 million K2-11 (+38%), and currently ranks as the number-one series among K2-11 quarter to date.
iCarly — year to date’s number-one series with K2-11-continued connecting with viewers in November with “iMove Out” (Nov. 28, 8 p.m. ET/PT), which ranks as broadcast and basic cable’s top live-action kids’ telecast for the month with 5.7 million total viewers. “iMove Out” also placed first for the month with K6-11 (11.4/2.4 million), T9-14 (10.0/2.2 million) and K2-11 (8.9/3.1 million).
Nicktoons also posted its most-watched November ever with K6-11 (0.4/48,000), T9-14 (0.3/36,000), B6-11 (0.6/36,000, +20%) and B9-14 (0.4/28,000, +33%).
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).