Alteza Hires Blue Clover as Agency of Record
SAN ANTONIO, Dec. 7 /PRNewswire/ — Alteza – the luxury condominiums project nearing completion atop the 34-story Grand Hyatt San Antonio River Walk in downtown San Antonio – has chosen Blue Clover, an award-winning On and Off-Line branding(TM) firm based in San Antonio, as its Agency of Record, with a high emphasis on Public Relations. Blue Clover will create a comprehensive portfolio of sales and marketing materials for use in the process of selling the balance of these high-rise condominiums, now that the first condos on the 25th floor are complete.
Specifically, as Agency of Record for Alteza, Blue Clover is responsible for the creation and implementation of all collateral materials, public relations and special events, media buys, Mexico outreach and strategy for this downtown real estate development.
With 147 condominium homes on floors 25 through 34 ranging from 800 to 6,000 square feet, Alteza sits above the Grand Hyatt San Antonio River Walk, a modern luxury hotel consisting of more than 1,000 rooms. Alteza residents will enjoy 24-hour security and concierge service and private, secure entrances/elevators/parking, as well as many of the four-star hotel’s amenities such as room service, world-class fitness center and riverside restaurants.
“We felt it was critical to not only join forces with a local company, but to work with a firm that understands and appreciates downtown San Antonio. The Blue Clover team was the obvious choice. We are so excited about this new partnership,” says Scott Nisson, director of sales and marketing, Alteza.
Blue Clover was established in 2003 by marketing experts and partners Jose B. Sena, Juan Barrera and Chris Gilbert. The company now includes partner Carl Thompson and more than 14 creative and technology professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience. It now has offices in Mississippi and Dallas.
Blue Clover has more than 120 local and national clients, ranging from Physicians Health Choice (a physician-owned, Medicare Advantage HMO offered in Texas, New Mexico, Arkansas and Florida) to a website design project for Clear Channel Radio (owns and operates more than 1,200 radio station in the United States).
SOURCE Blue Clover