INTERSPORT Sponsor of African Football National Teams
leading Sports Retailer, is proud to announce its partnership agreement to
cooperate with three major PUMA African Football Federations:
Coast
In 2010, the eyes of the world will be turned to
Orange Africa Cup of Nations and 2010 FIFA World Cup South Africa. This
partnership agreement will enable INTERSPORT to capitalize on the increased
attention that
2010.
INTERSPORT will activate its relationship through online and in store
activities commencing at the start of the Orange Cup of Nations. The climax
of the relationship will be the unique “African experience”, which in
partnership with PUMA, the leading sport lifestyle brand and a powerhouse in
African football will bring together
in preparation for the FIFA World Cup.
The sponsorship package will give INTERSPORT a strong communication
platform. INTERSPORT branding will appear on boards, on the teams’ equipments
and all sponsors recognition materials, including interview backdrops at the
training camp in
“INTERSPORT is proud to be the sponsor of
of today and until the end of the 2010 FIFA World Cup. Through this
partnership, INTERSPORT further strengthens its position as the world-leading
retailer in football. Furthermore this partnership will enhance our
successful co-operation with PUMA.”
African Football PUMA has a home field advantage and we are thrilled to
provide a strong marketing and communication campaign in partnership with
INTERSPORT that will allow the European consumer to be part of the African
experience.”
IIC-INTERSPORT International Corp.
With a turnover of
stores in 37 countries, the INTERSPORT Group has further strengthened its
position as the leader in the world’s sporting goods market.
SOURCE INTERSPORT & Puma AG