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Platinum Jeweler-to-the-Stars Philip Press to Commemorate Sunset Plaza’s Legacy with Exclusive Sunset Retro Event

December 7, 2009

WEST HOLLYWOOD, Calif., Dec. 7 /PRNewswire/ — Philip Press Master Platinumsmiths, creators of exquisite platinum engagement rings and other diamond and platinum jewelry, is hosting Sunset Retro, a private red-carpet event showcasing the legacy of Sunset Plaza. On December 8, Sunset Boulevard will be glittering more than usual with a unique retrospective commemorating the sensational heritage of West Hollywood’s shopping icon and celebrity favorite, Sunset Plaza. The night of vintage Hollywood glamour will feature newly created platinum jewelry by Philip Press, whose showroom is in Sunset Plaza.

Philip Press, Sue Firestone, Hugo Boss and Bluefish have teamed with other fine brands for an enchanting evening that will include:

“Sunset Plaza has been our home for more than ten years, yet we have never celebrated this West Hollywood landmark’s glamorous history,” said Philip Press. “This event will give our clients the rare opportunity to take a journey through time – to the golden age of Hollywood – when my own platinum jewelry studio in Sunset Plaza housed the offices of Henry Wilson, legendary Hollywood agent to Rock Hudson, Lana Turner and many other stars. This era was also the time when appreciation for fine craftsmanship in fast cars, Italian motorcycles, well-tailored clothing and intricate platinum jewelry began to flourish, so our event will feature a 1957 Porsche Speedster reproduction, vintage Ducatis, Hugo Boss fashions and retro-inspired platinum jewelry that I recently created.”

The red-carpet festivities will be held in a special event tent behind Press’ showroom housing displays of relics from Sunset Plaza’s treasured past. The VIP guests will be invited to enter Press’ platinum jewelry studio to reminisce about old Hollywood while sipping on vintage champagnes and feasting their eyes on the dazzling platinum masterpieces.

Francis Montgomery, head of Montgomery Management, owners of Sunset Plaza, will be on hand to guide invited guests and the media on a tour of Sunset Plaza memorabilia.

About Us

Based in West Hollywood’s Sunset Plaza, Philip Press Master Platinumsmiths designs and handcrafts exquisite one-of-a-kind platinum and diamond jewelry. As the renowned platinum jewelry experts, the artisans make their own proprietary platinum alloy – the whitest and strongest available – and choose only the finest diamonds and gemstones. Its chief designer, Philip Press, is recognized around the country as a top creator of platinum engagement rings and show-stopping jewelry, including the Renaissance Platinum line. Find out more at www.philippress.com.

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Philip Press

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SOURCE Philip Press Master Platinumsmiths


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