kgb and Warner Bros. Announce ‘Sherlock Holmes’ Partnership: The World’s Greatest Detective and World’s Smartest Mobile Text Answer Service

December 15, 2009

NEW YORK, Dec. 15 /PRNewswire/ — kgb 542542 (http://542542.com/sherlock) America’s favorite text answer service, has teamed up with Warner Bros. Pictures for a major cross-promotion with the studio’s much-anticipated action adventure mystery “Sherlock Holmes” (http://sherlock-holmes-movie.warnerbros.com). Opening nationwide December 25, the film stars Robert Downey Jr. and Jude Law. The multi-platform promotion program will include television advertising, an online contest, national radio and in-theatre promotions, and a mobile text promotion that will enable consumers to text the keyword SHERLOCK to 542542 (kgbkgb) to get fun “insider” facts about the movie and its characters at no charge (though standard cell phone messaging rates may apply).

“Warner Bros. has a reputation for staying ahead of the curve when it comes to identifying new avenues to reach and engage their audiences,” said Bruce Stewart, CEO of kgb Mobile and Digital. “kgb is uniquely positioned to build excitement for ‘Sherlock Holmes’ with our millions of text users who enjoy getting content and answers via text and mobile apps, and who have come to expect fun and entertaining content from kgb. Our partnership is a highly contextual fit between the greatest detective in history and kgb–the smartest text answer service in the world. We are a personal ‘answer detective’ for millions of users who send us tough questions every day.”

kgb’s 542542 text service offers a powerful platform to build audience engagement by reaching millions of users on their mobile phones when they are on the go. kgb’s state-of-the-art technology and expert Special Agents deliver timely and accurate answers every day on movies, celebrities–or any other question–and on any mobile phone. Combining the mobile platform with the television, radio and online elements of this program delivers a mutually-reinforcing and highly effective touch points to reach consumers across platforms.

Elements of the Warner Bros. – kgb Partnership include:

  • Mobile Text- Users who text the keyword SHERLOCK to kgb’s text answer service at 542542 will receive interesting behind-the-scenes facts about the film and its characters. Users can also text their own questions about movies, movie times, actors, restaurants–any question at all.
  • Television Ad- kgb will create a new television ad that includes “Sherlock Holmes” footage, which will run in national distribution starting in mid-December.
  • In-Theatre – Tickets for advance screenings of “Sherlock Holmes” in select U.S. markets will be printed with a “Sherlock Holmes” trivia question and a kgb message driving users to text kgb at 542542 to get the answer.
  • Online – A page on kgb’s web site, www.kgbkgb.com/Sherlock, will offer consumers the chance to enter an online sweepstakes to win prizes, including advance screening passes to see “Sherlock Holmes,” movie tickets, t-shirts, “Sherlock Holmes” posters and more!
  • Radio - To augment Warner Bros. field radio campaign for the film, kgb will offer prizing for on-air call-in promotions.

About kgb 542542

kgb 542542 is kgb’s flagship premium text answer service that enables consumers to send any question via text message to 542542 (kgbkgb), where a specially-trained kgb “Special Agent” is waiting to provide a quick, accurate answer. Users receive real-time responses to questions any time, day or night, from any cell phone, for a cost of 99 cents per answer. For the “Sherlock Holmes” promotion, users who text SHERLOCK will get facts about the film at no charge, though standard text messaging charges from their carriers may apply.

About kgb

kgb (www.kgb.com) is a privately held, New York-based company and the world’s largest independent provider of directory assistance and enhanced information services. During its fifteen year history, kgb has built some of the most successful and recognizable retail brands in the telecommunications and enhanced information services sector. kgb’s European retail brands include The Number 118 118 in the United Kingdom and Le Numero 118 218 in France, both of which have the largest market share in their respective markets. kgb is also the largest and fastest-growing independent wholesale directory assistance service provider in the U.S.

kgb has pioneered the provision of a broad range of wholesale and retail information services beyond traditional directory assistance services, including call completion, movie listings, train schedules, price comparisons and “Ask Us Anything” service across multiple platforms, including mobile and landline phones, SMS and the Internet. Last year kgb served more than a hundred million consumers globally and answered nearly a billion questions.

About “Sherlock Holmes”

Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Silver Pictures Production, in association with Wigram Productions, a Guy Ritchie Film, “Sherlock Holmes.” In a dynamic new portrayal of Sir Arthur Conan Doyle’s most famous character, Robert Downey Jr. plays the legendary detective Sherlock Holmes, and Jude Law plays his friend and ally, Dr. John Watson. The film also stars Rachel McAdams, Mark Strong, Eddie Marsan and Kelly Reilly. Ritchie directed the film from a screenplay by Michael Robert Johnson and Anthony Peckham and Simon Kinberg, screen story by Lionel Wigram and Michael Robert Johnson. Joel Silver, Lionel Wigram, Susan Downey and Dan Lin produced the film, with Michael Tadross and Bruce Berman serving as executive producers and Steve Clark-Hall co-producing.


Source: newswire

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