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MMA Announces 2010 U.S. Consumer Best Practices Industry Forum

December 15, 2009

NEW YORK, Dec. 15 /PRNewswire/ –


    What:   The Mobile Marketing Association (MMA) announces the 2010
            Consumer Best Practices (CBP) Public Forum event. The Forum is
            an open dialog to solicit feedback from all players in the
            mobile marketing ecosystem with regard to the MMA's U.S. CBP
            Guidelines for Cross-Carrier Mobile Content Services document.

    When:   February 5, 2010

    Where:  Boca Raton Resort & Club
            501 East Camino Real
            Boca Raton, FL 33432

    Why:    Produced by the MMA's CBP Committee, the CBP Guidelines provide
            measures of acceptable and unacceptable practices. Updated
            regularly, these Guidelines set the industry standard for cross-
            carrier mobile content services, such as text messaging (SMS),
            multimedia messaging (MMS), shortcode programs, Interactive Voice
            Response (IVR) and mobile Web.

    Who:    The MMA represents leading brands, agencies, content providers,
            operators, entertainment and media companies. Members of the MMA's
            CBP Committee include 3C Interactive, 4INFO, Inc., AT&T Mobility,
            BANGO, Brightkite, Buongiorno, Cellfish Media LLC., Distributive
            Networks, F8 Mobile, FOX Mobile Entertainment, Lavalife Mobile,
            mBlox, Inc., Mobile Messenger, Motricity, MX Telecom, Neustar,
            Inc., OpenMarket, Predicto Mobile LLC, Publicis NA, Sprint-Nextel,
            Telcordia Technologies, Inc., Telescope, Inc., Thumbplay Inc., T-
            Mobile USA, Velti, VeriSign, Inc., Verizon Wireless, Virgin Mobile
            USA, Wells Fargo Bank

    How:    To attend the CBP Forum, please register at
            http://mmaglobal.com/CBP-2010. Members of the media may request
            press access for this event by contacting mma@globalresultspr.com.

    About:  The Mobile Marketing Association (MMA) is the premier global non-
            profit trade association established to lead the growth of mobile
            marketing and advertising and their related technologies. The MMA
            is an action-oriented organization designed to clear obstacles to
            market development, establish mobile media guidelines and best
            practices for sustainable growth, and evangelize the use of the
            mobile channel. The more than 700 member companies, representing
            more than 40 countries around the globe, include all members of
            the mobile media ecosystem. The MMA's global headquarters are
            located in the United States and it has regional chapters,
            including North America (NA), Europe (EUR), Latin America (LATAM),
            Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For
            more information, please visit www.mmaglobal.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090715/LA46363LOGO)


    MEDIA CONTACT:
    Valerie Christopherson or Kate Mossbarger
    Global Results Comm. (GRC)
    P:+1 949 608 0276
    E: mma@globalresultspr.com

SOURCE Mobile Marketing Association/Global Results


Source: newswire