MMA Announces 2010 U.S. Consumer Best Practices Industry Forum
December 15, 2009
NEW YORK, Dec. 15 /PRNewswire/ –
What: The Mobile Marketing Association (MMA) announces the 2010 Consumer Best Practices (CBP) Public Forum event. The Forum is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA's U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document. When: February 5, 2010 Where: Boca Raton Resort & Club 501 East Camino Real Boca Raton, FL 33432 Why: Produced by the MMA's CBP Committee, the CBP Guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these Guidelines set the industry standard for cross- carrier mobile content services, such as text messaging (SMS), multimedia messaging (MMS), shortcode programs, Interactive Voice Response (IVR) and mobile Web. Who: The MMA represents leading brands, agencies, content providers, operators, entertainment and media companies. Members of the MMA's CBP Committee include 3C Interactive, 4INFO, Inc., AT&T Mobility, BANGO, Brightkite, Buongiorno, Cellfish Media LLC., Distributive Networks, F8 Mobile, FOX Mobile Entertainment, Lavalife Mobile, mBlox, Inc., Mobile Messenger, Motricity, MX Telecom, Neustar, Inc., OpenMarket, Predicto Mobile LLC, Publicis NA, Sprint-Nextel, Telcordia Technologies, Inc., Telescope, Inc., Thumbplay Inc., T- Mobile USA, Velti, VeriSign, Inc., Verizon Wireless, Virgin Mobile USA, Wells Fargo Bank How: To attend the CBP Forum, please register at http://mmaglobal.com/CBP-2010. Members of the media may request press access for this event by contacting email@example.com. About: The Mobile Marketing Association (MMA) is the premier global non- profit trade association established to lead the growth of mobile marketing and advertising and their related technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing more than 40 countries around the globe, include all members of the mobile media ecosystem. The MMA's global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
MEDIA CONTACT: Valerie Christopherson or Kate Mossbarger Global Results Comm. (GRC) P:+1 949 608 0276 E: firstname.lastname@example.org
SOURCE Mobile Marketing Association/Global Results