Charmin(R) Teams Up With Mario Cantone, Mario Lopez, Martina McBride, Sherri Shepherd and ‘The Go Team’ to Design Toilet Seat Covers for Charity

December 17, 2009

NEW YORK, Dec. 17 /PRNewswire/ — Visit the Charmin Restrooms this holiday season to help raise money for charity. In addition to providing tourists and local New Yorkers with a free, clean and family-friendly place to “enjoy the go” this holiday season, Charmin® will announce today that visitors to the Charmin Restrooms in Times Square will also “Go for Good” to help to raise up to $50,000 for charity.

For each consumer visiting the Charmin Restrooms between December 17 and December 31, Charmin will donate one dollar to the celebrity’s charity of choice, which includes: Broadway Cares; Boys & Girls Club of America; loveisrespect, National Teen Dating Abuse Helpline; The Harlem Children’s Zone; and Angels in Waiting. Charmin will donate up to $10,000 per charity for a total donation of $50,000.

Actor and Stand-up Comedian Mario Cantone and “The Go Team” – five Charmin Ambassadors selected to work in the Charmin Restroom this holiday season for a salary of $10,000 each – will unveil the five toilet seat designs today at the Charmin Restrooms. Consumers can view the star-studded toilet seats at the Restrooms through December 31. Each of the designs is unique and reflects the personal style and interests of the celebrity who created it. Themes range from boxing to disco, and designs feature everything from bright, vibrant colors to embellishments such as feathers, sequins and glitter.

“I am thrilled to unveil the five specially-designed toilet seat covers today, including my own,” said Mario Cantone. “This is such a creative way to raise money for charity during the holiday season, and I had a lot of fun bringing my own vision to life!”

“The holidays are a time to give back,” said Jacques Hagopian, brand manager for Charmin. “We’re happy to not only provide an incredible bathroom experience where tourists and local New Yorkers can ‘enjoy the go,’ but also give them the chance to help others when they visit.”

Since 2006, approximately 1.5 million visitors have experienced the 20 clean, deluxe, ADA compliant, family friendly and fully staffed restrooms that offer a highly engaging and interactive Charmin experience with additional luxuries like stroller parking, baby changing stations and seating and family photo areas. Fun new features this year include a giant toilet for photo-ops, digital graffiti wall, kids’ toilet paper pit and video “can-fessional” booth.

The Restrooms are located at 1540 Broadway in Times Square between West 45th and West 46th streets and are open to the public Sunday – Wednesday from 10AM to 9PM, and Thursday – Saturday 10AM to 11PM from Monday, November 23 to Thursday, December 31. They will be open until 6PM on Christmas Eve but closed on Christmas Day.

Just one level up from the Restrooms, the Duracell Smart Power Lab invites guests to help power in a new decade – literally. Holiday visitors pedal specially designed Power Rovers to generate energy that is then captured and stored in batteries to light up the 2010 numerals when the Ball drops at midnight on New Year’s Eve in Times Square. Guests also have access to an array of Duracell Smart Power products to charge their favorite mobile electronic devices and play with the latest in gaming and charging technology.

For more information about the Charmin Restrooms, visit www.EnjoytheGo.com.

About Charmin

Charmin has been America’s most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong – super premium two-ply toilet paper; Charmin Basic – a one-ply toilet paper; Charmin Plus Lotion with Aloe & E; and Charmin Freshmates – flushable wet wipes. For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble [NYSE: PG]

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Charmin

Source: newswire

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