High Point Market Advertising Emisare Honored for Excellence
GREENSBORO, N.C., Dec. 21 /PRNewswire/ — In its annual Art of the Show competition, the International Association of Exhibitions and Events (IAEE) singles out trade shows whose advertising and promotional materials set the standard for the entire event industry. This year, the High Point Market’s “Collage” ad campaign and exhibitor directories received 1st Place and Honorable Mention in the Attendance Promotion Campaign, Over 150,000 Square Feet and Attendance Promotion Brochure, Over 150,000 Square Feet categories, respectively.
“When we considered the rich variety of resources available to retailers at the High Point Market, the collage metaphor was just a natural,” says Keith Kesler, Creative Director for Emisare. “Exploring the visual possibilities of this metaphor, we were able to present the comprehensive product selection, networking opportunities, ideas and solutions found at Market in a series of engaging and multilayered communications that were distinctively different from what’s usually found in event advertising, or the B-to-B category in general. We are very proud to have been recognized for this work by the IAEE, but even more excited that these materials contributed to Market’s success in attracting attendees during a time of extremely challenging economic conditions.”
“The home furnishings industry was hit especially hard hit by the housing market collapse of 2008,” agrees High Point Market President and CEO Brian Casey. “But creative campaigns such as this one, along with innovative use of communications technology, allowed us to hold registrations firm and deliver events that were inspiring, productive and rewarding for exhibitors and guests alike. Building on this successful strategy, we are currently developing new messages and incorporating new communications tactics that personalize our promotions to an extent that is unprecedented in the event industry. As we move forward, we are confident that the inherent strengths of the High Point Market, communicated by these innovative promotional programs, will expand our reputation as the premier selling venue for the home furnishings trade – and lead to even greater success in the future.”
Implementing a unique approach to marketing that it calls Relationship Branding(TM), Emisare blends rigorous research, sharp strategic analysis and exceptional creative into traditional and new media communications programs that build strong bonds between its clients’ brands and their customers. Based in Greensboro, North Carolina, the company serves a diverse portfolio of companies in both the business-to-business and business-to-consumer categories.
SOURCE Emisare, Inc.