CTC Media to Launch International Broadcasting in North America

December 21, 2009

MOSCOW, December 21 /PRNewswire-FirstCall/ — CTC Media, Inc. (“CTC
Media” or the “Company”) (NASDAQ: CTCM), Russia’s leading independent media
company, today announced the launch of international broadcasting under the
CTC brand in North America through the DISH Network Corporation (NASDAQ:
DISH), one of the country’s largest pay-TV providers with 13.6 million

The international version of CTC will be a 24-hour family entertainment
channel with a programming grid consisting of CTC (80%), Domashny and DTV
content. Viewers will have the opportunity to watch formats that have proven
popular with Russian audiences, such as ‘Margosha’, ‘Daddy’s Girls’,
‘Ranetki’, ‘Cadets’, ‘I Want to Believe!’, ‘Say What’s Wrong’, and many more.
CTC Media’s programming is well known for its high quality, topicality and
family focus.

Anton Kudryashov, Chief Executive Officer of CTC Media, commented: “The
international launch is an important and long-awaited step for us. We have
chosen the North American market as the first target for our international
expansion due to its significant potential. Moreover, we are confident that
there are no comparable offerings among the Russian-language broadcasters in
the U.S. In the future, we are also planning to launch an international
version of CTC on other broadcasting platforms in the U.S. as well as in
Europe, where Russian content will be popular with viewers.”

“DISH Network is thrilled to become the exclusive satellite platform
provider of CTC programming in the U.S.,” said Dave Shull, Senior Vice
President of Programming for DISH Network Corporation. “Adding a premium
family entertainment channel of such high quality to our already fantastic
line-up of Russian programming allows DISH Network to offer our subscribers
the most diverse Russian programming options in the country.”

Irina Shalinets, Director of the International Broadcasting Department at
CTC Media, added: “We are providing viewers with a combination of the
highest-rated content of three Russian networks – CTC, Domashny and DTV -
which we believe will be very appealing. We hope that, by the winter
holidays, all Russian-speaking audiences in the U.S. will be tuning in to the
new world of family entertainment made possible by CTC.”

CTC Media content will be distributed by Ethnic Channels Group, Inc.
(USA). CTC Media will also provide Ethnic Channels Group with non-exclusive
rights for its content distribution via cable, satellite, video-on-demand
(VOD), and a number of other broadcasting systems.

About CTC Media, Inc.

CTC Media is a leading independent media company in Russia, with
operations throughout Russia and elsewhere in the CIS. It operates three
free-to-air television networks in Russia – CTC, Domashny and DTV, Channel 31
in Kazakhstan and TV companies in Uzbekistan and Moldova. CTC Media also owns
two TV content production companies, Costafilm and Soho Media. The Company’s
common stock is traded on The NASDAQ Global Select Market under the symbol
“CTCM”. For more information on CTC Media, please visit

Certain statements in this press release that are not based on historical
information are “forward-looking statements”. Such forward-looking statements
include, among others, statements regarding the potential success of CTC
International. These statements reflect the Company’s current expectations
concerning future results and events. These forward-looking statements
involve known and unknown risks, uncertainties and other factors that may
cause the actual results, performance or achievements of CTC Media to be
materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements.

The potential risks and uncertainties that could cause actual future
results to differ from those expressed by forward-looking statements include,
among others, the risks that CTC’s programming may not be accepted by
audiences in North America, that we may not be able to monetize our
programming in this market, or that we may not successfully manage our
relationships with our local distribution partners, as well as the other
risks described in the “Risk Factors” section of CTC Media’s quarterly report
on Form 10-Q for the third quarter of 2009, filed with the SEC on November 5,

Other unknown or unpredictable factors could have material adverse
effects on CTC Media’s future results, performance or achievements. In light
of these risks, uncertainties, assumptions and factors, the forward-looking
events discussed herein may not occur. You are cautioned not to place undue
reliance on these forward-looking statements. CTC Media does not undertake
any obligation to publicly update or revise any forward-looking statements
because of new information, future events or otherwise.

    For further information, please contact:

    CTC Media, Inc.
    Media Relations
    Ekaterina Osadchaya or
    Angelika Larionova
    Tel: +7-495-785-6333

    Investor Relations
    Ekaterina Ostrova
    Tel: +7-495-783-3650


Source: newswire

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