Independent Research Shows Bodog has the Best Brand Strength in Online Gambling
January 2010
test the brand strength of the top 10 online gambling sites showed Bodog to
be the strongest.
The other companies used in the study were: 888, bet365, Betfair, Bodog,
bwin, Ladbrokes,
pop up on the web my New Year hangover cleared even before I finished my
breakfast Ceaser; Vodka, Clamato juice and spices. We had a hunch since I
first rolled the Bodog brand and business model that we are considered
interesting. But that’s only part of the story – we also stand for having fun
and that’s what all people want, especially ones that gamble. Whether you’re
into poker, blackjack, roulette or sports, people are looking for a thrill
and all those companies trying to be all corporate are simply boring their
own customers. It’s also why I don’t think online gaming companies should go
public, the market expects you to be all corporate, which is boring so you
end up losing your entertainment soul.”
“The measurement method of this study is a very clever one too – who can
argue with Google? I am raising my glass now to another 15 years at the top.”
How it worked: The survey was done by looking at the number of Google
Alerts generated daily, during December, by documents published on the web
that contained a mention of each of the brands listed and was carried out by
Josh Apaifi of Apiafi Associates. Google Alerts are a service offered by
Google which notifies its users by email, or as a feed, about pages published
on the web that contain words you are tracking and is a global search.
The original survey: http://bit.ly/6WKv7w
The results:
Company: Google Alerts Total:
1. Bodog 510
2. PokerStars 493
3. Betfair 467
4. Paddy Power 437
5. Ladbrokes 421
6. Bet365 414
7. William Hill 395
8. BWin 178
9. Party Poker 175
10. 888** 99
**mentions of telephone numbers containing ’888′ were discounted
About BodogBrand.com: Created in 2005, BodogBrand.com is an entirely new
model of venture partner – one that takes the vast, contained energy of a
globally-recognized brand from one sector, couples it with deep branding
expertise and financial depth, and unleashes it to propel new ventures to
prominence in complementary industries. A model that respects the
entrepreneur and understands that “ventures synergies” is not some marketing
buzzword, but has the potential to be the foundation of an entirely new way
of doing business.
BodogBrand.com holds the global rights to license the Bodog brand across
all sectors and its mandate is to partner with carefully-selected licensees
to license the brand to accelerate partner growth, while extending the
BodogBrand.com into new and vibrant markets.
More than just an IP licensing company, more than a venture capitalist,
more than a marketing and management consultancy – BodogBrand.com sees the
world just a little bit differently.
What do we see? We see a global brand, but one whose character of dynamic
innovation is not corroded by it becoming just another asset on some behemoth
company’s balance sheet. We see a brand that retains its vigour because it is
brought to life every day by a growing community of entrepreneurs, an
ecosystem of licensees in complementary sectors whose efforts don’t compete,
but enhance, one another’s businesses. United by common values, bound
together by a shared vision, the brand licensees form a thriving hive of
innovation and passion.
About Apiafi Associates (copied from the original press release): Apiafi
Associates is an independent consultancy which concentrates mainly within the
gaming and horseracing industry. It also consults to businesses outside of
these areas on commercial, marketing and branding matters. It is headed up by
Jockeys Association. Josh was also Director of Horseracing and Head of
Marketing for Betfair from 2002 – 2007.
Apiafi Associates client base includes REL (Racing Enterprises Ltd), The
Professional Jockeys Association, The PPF (Professional Players Association),
Joules Clothing, Integrity In Sport Ltd, Rewards4Golf, Weathercock Racing Ltd
and Sportsmasters International.
For further information please call:
Office (
SOURCE BodogBrand.com