Alliance Between Pininfarina and Aedas Architects

January 14, 2010

HONG KONG, Jan. 14 /PRNewswire-Asia/ — Aedas Architects proudly announced
its alliance with Pininfarina Extra to create exclusive interiors and products
within world-leading architecture.

The alliance springs from the opening of Aedas’ new office in Turin three
months ago. This is not only a formidable collaboration between two world-
class designers but also a credo of achieving sustainability through
innovative, essential and elegant designs and products.

“Working with Aedas Architects is going to be an exciting experience,”
explains Paolo Pininfarina, President and CEO of Pininfarina Extra. “The
common ground between Aedas and Pininfarina is innovation and essentiality. We
believe the synergies will bring our clients the most compelling and
functional designs to their developments. Ultimately this collaboration
represents for Pininfarina an opportunity to promote design and to develop
strategically our presence in the fields of interiors and architecture, where
Aedas is renowned to be one of the most successful and experienced players in
the world.”

The alliance between Aedas and Pininfarina offers quality designs and
unique products ranging from interiors for residential, commercial and
hospitality developments to fit outs for home, office and sport. “Styling is
no longer an external embellishment of a product. It is an aesthetic and
functional solution for collective and individual needs, representing lasting
values and performance,” reinforces Matteo De Lise, Sales and Marketing
Director of Pininfarina Extra. For Pininfarina, industrial design means using
the most advanced aspects of scientific and engineering research, in
combination with the aesthetic dimension that we seek in everyday products.

Aedas’ recent expansion in Italy is part of the group’s global strategic
planning for the Western Europe market. “Aedas is tremendously excited to grow
its presence in Italy through this collaboration with Pininfarina. Aedas’
position as a global design-led architectural practice is strengthened by
embracing the design strengths of the Italian culture,” says Keith Griffiths,
Chairman of Aedas Global Board.

About Aedas ( http://www.aedas.com )

Aedas global network provides consultancy services in architecture,
interior design, masterplanning, landscape, urban design and building
consultancy through their 38 offices in Asia, the Middle East, Europe and the
Americas. Aedas has a strong commitment to the cities and communities in which
they live and work. Advanced R&D technology and innovative sustainable
solutions delivered through a group of high-powered designers who provide a
comprehensive range of architectural expertise and design services that
together add human and community values.

About Pininfarina ( http://www.pininfarinaextra.com )

Pininfarina is a world-leading design house founded 80 years ago in Turin,
. Pininfarina has been historically providing its services to the
automotive sector, contributing to the success of glorious brands such as
Ferrari, Alfa Romeo and Maserati. Since the 1980′s, Pininfarina established
Pininfarina Extra expanding its expertise to industrial and interior design,
applying its brand values of creativity, experience and innovation to the
products of leading manufacturer.

    Press enquiries:

     Regina Chan
     Head of Communications - Asia
     Tel:   +852-9857-9320
     Email: regina.chan@aedas.com


Source: newswire

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