Hallmark Launches World’s First Twitter-only Romantic Verse Competition

January 14, 2010

BRADFORD, England, January 14 /PRNewswire/ –

– Search for the UK’s Best Twittermantic

– Winner Receives a Luxury Romantic Break Away

Hallmark Cards is giving the UK’s wannabe romantic poets, writers and
song-smiths the chance to show off their talents through a new national
creative writing contest, launching today. But there’s a unique twist – it
needs to be done in just 140 characters on the popular social network site,

The competition – a world-first – is being launched by Hallmark’s online
personalised card service (
http://cards.hallmark.co.uk/Cards/Seasonal/Valentines-Day/) as part of its
build up to Valentine’s Day, with a luxury weekend break away* on offer for
the winning ‘Twittermantic’…that’s a romantic Tweeter to you and me!

The best entries collected before the end of this month (January 31st) -
whether they are funny, soppy or plain old romantic – will be judged by an
online public vote and by a panel of experts, including poet and published
author, Christine Miller.

Jon Taylor, from Hallmark Cards online (http://cards.hallmark.co.uk/),
commented: “It’s really simple to enter; all people need to do is follow
‘Hallmark Cards’ on Twitter and then compose a verse in 140 characters or
less, making sure they include Hallmark in their tweet entry. Full entry
details can be found at Hallmark.co.uk.

“We want to see just how creative the great British public can be. We
don’t mind if people want to use text speak or clever abbreviations to keep
it within the word limit, what’s important is that it’s original. We’ll also
be publishing regular hints and tips on our Twitter page as well as attempts
from the pros. Remember anything goes, so get writing!”

The judging panel consists of seasoned limerick writer and author William
, professional poet and published author Christine Miller, as well as
Hallmark’s own editorial team.

The overall winning verse will be featured on a 2011 Hallmark Valentine’s
(http://cards.hallmark.co.uk/Cards/Seasonal/Valentines-Day/) card which
will be available for the public to purchase through Hallmark.co.uk. The
lucky winner will also scoop a luxury romantic cottage break for two courtesy
of cottages4You [cottages4You.co.uk].

Christine Miller, author of The Secret Garden of the Soul, who forms part
of the expert judging panel, said: “Poetry is a way of re-interpreting the
world through fresh senses, making unusual and unique connections, and can be
a hugely liberating experience which really feels more like play!

“More and more people are being inspired to write poems themselves, and
it can be a powerful exercise in how to express the most meaning in the
fewest words. This fits well with Twitter, where each individual message or
‘Tweet’ at just 140 characters imposes a similar discipline of brevity.”

The Twitter Verse Competition aims to bring creative writing to the
masses with the contest open to everyone in the UK – from complete novices to
quality amateur writers. The only criteria is that the verse must be the
individual’s own work.

William Clark, the panel judge and author of “700 Limericks and How to
Write Them”, commented: “This competition puts a clever modern twist on the
traditional custom of writing romantic verses on Valentine’s Day.

“The original St. Valentine, whose feast day on 14th February was thought
to be when birds paired off, became associated with romantic love during the
Middle Ages when a young knight would show his love for a lady through
romantic verse. In the 12th century French poets and singers spread the idea
of courtly love with song and verse across Europe, and it was this that led
to Valentine cards containing a love-inspired verse. Who’d have guessed it
would evolve into this!”

Hallmark Cards offers more than 1,000 card designs covering all
occasions, including new and exclusive OK! Magazine Cards where you and your
friends or family can follow in the footsteps of Posh and Becks and be cover
stars, as well as Lego and Disney designs. Popular Hallmark brands, including
Forever Friends and Purple Ronnie, are also available on the site.

And here’s some verses to get you started in 140 characters or less
(remember, you can use abbreviations to meet the word limit!)

    By William Clark

    - My love is a lady of fame, & herein is hidden her name.
      Relentless pursuit, is how I would put, every step of the game!
    - There's something I really must tweet: My true love is awfully
      sweet! She's sugar n spice/And ever so nice/To kiss her's a wonderful
    - A rose is the symbol of love/And so is the purest white dove/My
     love it is true/And only for you/And falls like a dew from above.
    - When falling in love it is fun/To know what a true love you've
      won; But many a slip/ Betwixt cup and lip/Can leave you alone and

    By Christine Miller

    - Love arrives/Warmly wrapped./A scarf/Of/Softest
      silk/Sensuously slips/Around/Our beating hearts,/Glowing embers/Set
      aflame/By your/Beauty:/Bliss//

    Editor's notes:

Established in the UK in 1958, Hallmark Cards is the UK’s leading
greeting card publisher. As well as greeting cards, Hallmark also produce
related products such as wrapping paper, gift bags, social stationery, and
gift products,

Hallmark Cards Facebook group can be found here:

Hallmark Cards Twitter profile can be found here:

For more information on Christine Miller, visit

    For more information on William Clark, visit


Twitter Verse Competition -Terms and Conditions – available at

SOURCE Hallmark

Source: newswire

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