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Dotmenu Inc. Selects Stein Rogan + Partners and Michael Draznin Consulting for Marketing and Communications Duties as First Step of Expansion Plans

January 15, 2010

NEW YORK, Jan. 15 /PRNewswire/ –Dotmenu Inc., the parent company of several high-volume interactive restaurant-focused web sites, has selected New York-based agencies Stein Rogan + Partners and Michael Draznin Consulting for marketing and communications duties. The appointments come as Dotmenu ramps up support for Allmenus.com, its newest national web site. According to 3rd party tracking studies* and industry reports, Allmenus.com is the largest, fastest growing web site and online network of real-time restaurant menus and ordering in the U.S. (*e.g., Quantcast, etc.)

Dotmenu CEO Frank Blot said, “The significant growth Allmenus.com experienced in 2009 was key to our decision to enlist Stein Rogan and Michael Draznin Consulting to handle our company’s marketing and communications.” Blot noted that demand for Allmenus’ product and services both from the consumer sector and restaurant industry, and overall market conditions, have combined to create a unique opportunity for Allmenus to further its market leadership.

Michael Saunders, an industry pioneer and Dotmenu’s founder/president, elaborated on the appointments. “We’ve chosen to work with people who have proven, time and again, to be some of the most highly skilled in building awareness for, and the businesses of, their clients. Given their respective depth of experience, repeated industry recognition, and creative prowess, we see the collaboration with Stein Rogan and Draznin Consulting as an ideal fit for our business.”

The agencies are charged with helping achieve Dotmenu’s consumer-facing and business-to-business objectives, as articulated by Blot. “Our goals for Allmenus.com in 2010 are two-fold. For consumers, we want to provide ubiquitous national access to restaurant menus and online ordering for delivery and takeout to make peoples’ lives more convenient. Our goal for the restaurant industry is to significantly increase market awareness – nationally and locally – and revenue, for our restaurant partners.”

Stein Rogan is handling brand/positioning development work as well as multi-channel regional and national advertising for business-to-business and consumer.

Michael Draznin Consulting is responsible for communications strategy, b-to-b, b-to-c, trade and public relations, and social media marketing.

In business-to-business, Allmenus.com provides a comprehensive suite of marketing services for restaurants including online ordering, social media marketing, digital couponing, video advertising, email marketing, offline promotional campaigns, and an online restaurant syndication program targeting high traffic locally focused web sites.

In 2009, the company developed media partnerships with major search engines, and with national media brands. The results have been:

  • Doubling of traffic to Allmenus.com in the last 6 months of 2009 to over 1.2 million visits monthly
  • Growth of menu coverage now totaling over 10,000 U.S. cities, providing deep local reach and broad national reach
  • Online ordering partnerships with more than 3500 restaurants with adoption levels at more than twice historical rates

The agency appointments mark the beginning of formalized expansion plans for Allmenus.com that will occur on a market-by-market basis throughout 2010.

About Dotmenu Inc.

Dotmenu Inc. (http://www.allmenus.com), the parent company of several high-volume interactive restaurant menu web sites including Allmenus.com, is the nation’s largest, fastest growing network of restaurants. It provides innovative marketing programs to restaurant members, and online menus and ordering for local communities across the country. Dotmenu’s reach currently totals over 10,000 U.S. cities, more than 3500 restaurants, 250,000 menus. Founded in 1997, Dotmenu is a privately held company in New York, NY.

Stein Rogan + Partners

Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as technology/SaaS, telecommunications, information services, e-commerce/e-business, professional/business advisory services, education, real estate, and more. Named 2009 Ad Agency of the year by BtoB Magazine – and a B2B Magazine Top Agency seven of the past eight years.

Michael Draznin Consulting

Michael Draznin Consulting (www.drazninconsulting.com) is a NYC-based communications, social media and marketing consultancy with experience in technology, corporate, financial services, sustainability, professional services, usability, interactive, education, healthcare, non-profit, strategic branding and research sectors. The agency creates strategic communications and marketing programs that foster awareness, conversation, innovation and new opportunities for clients.


    Contact:
    Michael Draznin
    Michael Draznin Consulting
    +1 917.921.1039
    michael@drazninconsulting.com

SOURCE Dotmenu Inc.


Source: newswire



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