Mobile Marketing Association (MMA) Comments on FCC’s Proposed Net Neutrality Rules

January 18, 2010

NEW YORK, Jan. 18 /PRNewswire/ —

    What:  Commenting on the FCC's Notice of Proposed Rule Making (NPRM) on
           net neutrality, Kristine van Dillen, director of industry
           initiatives and partnerships for the Mobile Marketing Association
           (MMA) (www.mmaglobal.com), issued the following statement:

           (Logo:  http://www.newscom.com/cgi-bin/prnh/20090715/LA46363LOGO)

           The MMA will continue to take a proactive and cooperative role with
           the FCC on discussing matters of industry self-regulation.  MMA
           members are strong believers in the economic and progressive
           benefits for industry stakeholders and consumers alike in a self-
           regulatory framework that is built on existing consumer protection
           laws and regulatory policy.  The MMA's Consumer Best Practices
           (CBPs) regulate the manner in which companies and individuals
           practice mobile marketing, along with recourse for reported

           The organization and its members maintain that innovation defines
           the industry that we represent, and we will continue to cooperate
           with the regulatory community to ensure that all the facts are
           clearly understood as it contemplates potential changes to
           existing policy.

    Who:   For more information on the MMA and its response to the FCC's
           proposed net neutrality rules the MMA is available for comment.

           The Mobile Marketing Association (MMA) is the premier global non-
           profit trade association established to lead the growth of mobile
           marketing and its associated technologies. The MMA is an action-
           oriented organization designed to clear obstacles to market
           development, establish mobile media guidelines and best practices
           for sustainable growth, and evangelize the use of the mobile
           channel. The more than 700 member companies, representing over 40
           countries around the globe, include all members of the mobile
           media ecosystem. The Mobile Marketing Association's global
           headquarters are located in the United States and it has regional
           chapters, including North America (NA), Europe, Latin America
           (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC)
           branches. For more information, please visit


    Contact: Kate Mossbarger or Valerie Christopherson
             Global Results Communications (GRC)
             +1 (949) 608 0276

SOURCE Mobile Marketing Association

Source: newswire

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