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Nokia Makes Walk and Drive Navigation Free on its Smartphones, Doubling Size of Mobile Navigation Market

January 21, 2010

ESPOO, Finland, January 21 /PRNewswire-FirstCall/ — Nokia (NYSE: NOK)
has today announced plans to release a new version of Ovi Maps for its
smartphones that includes high-end walk and drive navigation at no extra
cost, available for download at http://www.nokia.com/maps. This move has the
potential to nearly double the size of the current mobile navigation market.
The new version of Ovi Maps includes high-end car and pedestrian navigation
features, such as turn-by-turn voice guidance for 74 countries in 46
languages, and traffic information for more than 10 countries, as well as
detailed maps for more than 180 countries.

“Why have multiple devices that work in only one country or region? Put
it all together, make it free, make it global and you almost double the
potential size of the mobile navigation market,” explained Anssi Vanjoki,
Executive Vice President, Nokia. “Nokia is the only company with a mobile
navigation service for both drivers and pedestrians that works across the
world. Unlike the legacy car navigation manufacturers, we don’t make you buy
maps for different countries or regions even if you’re only visiting for a
few days. We offer both navigation and maps free of charge, with all the
high-end functionality and features that people now expect.”

“The large-scale availability of free-of-charge mobile phone navigation
offerings using high-quality map data will be a game changer for the
navigation industry,” said Thilo Koslowski, Vice President Automotive and
Vehicle ICT at Gartner. “Such offerings will accelerate mass market adoption
for navigation solutions and shift innovation focus to location-based
services that go beyond traditional routing benefits.”

For Nokia, removing the costs associated with navigation for drivers and
pedestrians allows the company to quickly activate a massive user base to
which it can offer new location features, content and services. This is part
of Nokia’s strategy to lead the market in mobile maps, navigation and
location-based services. The move is also in line with Nokia’s vision that
the next wave of growth will be centered on the location-aware, social
internet — as the ‘where’ people are doing things becomes as important as
the ‘what’ they are doing.

According to research firm Canalys, the number of people worldwide using
GPS navigation on their mobile phones was approximately 27 million at the end
of 2009. With this announcement Nokia potentially grows the size of this
installed user base to about 50 million by enabling smartphone owners, with
compatible devices and devices that will be made compatible shortly to
activate free drive and walk navigation through a simple download of the new
Ovi Maps. Nokia will further grow this base as it quickly adds more
smartphones to the compatible devices list. Canalys also estimated in 2009
that the installed base of smartphones with integrated GPS was 163 million
units worldwide, of which Nokia accounted for more than half (51%) having
shipped cumulatively 83 million GPS devices.

“This is a game changing move. By leveraging our NAVTEQ acquisition, and
our context sensitive service offering, we can now put a complete navigation
system in the palm of your hand, wherever in the world you are, whenever you
need it – and at no extra cost,” continued Anssi Vanjoki. “By adding cameras
at no extra cost to our phones we quickly became the biggest camera
manufacturer in the world. The aim of the new Ovi Maps is to enable us to do
the same for navigation.”

By removing the added costs for consumers Nokia expects to fuel the
take-up of mobile maps and navigation providing its ecosystem of partners
with clear business opportunities:

– For operators:

Nokia believes it will enable them to offer their customers a complete
car and personal navigation package as well as encourage the take-up of data
plans. An additional benefit for operators is that Ovi Maps uses a unique
hybrid technology that is optimized for use on a mobile network. By using
advanced vector graphics, plus an intelligent combination of pre-loaded and
online maps, the new version of Ovi Maps uses a fraction of the bandwidth of
the bulky bitmap technology used by most mobile map providers.

– For 3rd party application developers:

Making navigation on a mobile as familiar as sending a text or taking a
picture presents a huge opportunity as the customer base for additional
location-based applications expands. Via the Ovi for Developers Beta Program,
Nokia has given selected developers and publishers a preview of the Ovi APIs
and SDK – Beta (software development kit) which will allow them to build such
applications. These will then be made available through Ovi Store by Nokia.

Ovi Maps is immediately available for download for 10 Nokia handsets,
including the popular Nokia N97 mini, Nokia 5800 XpressMusic and Nokia E72,
with more Nokia smartphones expected to be added in the coming weeks. In the
meantime, current owners of Nokia smartphones that are compatible with the
new Ovi Maps can download it free of charge from http://www.nokia.com/maps.

From March 2010, new Nokia GPS-enabled smartphones will include the new
version of Ovi Maps, pre-loaded with local country map data, with high-end
walk and drive navigation and access to Lonely Planet and Michelin travel
guides at no extra cost.

Ovi Maps covers more than 180 countries with car and pedestrian
navigation for 74 countries in 46 languages and 6000 3D landmarks for 200
cities around the world. Lonely Planet and Michelin guides have information
on more than 1,000 destinations globally.

More press materials are available at http://www.nokia.com/press as well
as at http://events.nokia.com.

Broadcast materials are available at http://digitalnewsroom.nokia.com.

Notes to editors:

Current list of compatible Nokia devices: Nokia N97 mini, Nokia 5800
XpressMusic, Nokia 5800 Navigation Edition, Nokia E52, Nokia E55, Nokia E72,
Nokia 5230, Nokia 6710 Navigator, Nokia 6730 classic and Nokia X6. For the
latest device list, please go to http://www.nokia.com/maps.

Data transmission charges may apply. Please contact network operator for
information about the data transmission charges.

About Nokia

Nokia is a pioneer in mobile telecommunications and the world’s leading
maker of mobile devices. Today, we are connecting people in new and different
ways – fusing advanced mobile technology with personalized services to enable
people to stay close to what matters to them. We also provide comprehensive
digital map information through NAVTEQ; and equipment, solutions and services
for communications networks through Nokia Siemens Networks.

http://www.nokia.com

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SOURCE Nokia Corporation


Source: newswire



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