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KRAFT Singles Searches for the ‘Single Best Town’ in America

January 25, 2010

GLENVIEW, Ill., Jan. 25 /PRNewswire/ — America is home to baseball, state fairs, country music, cheeseburgers and of course, American cheese. Now America’s favorite brand of American cheese – KRAFT Singles – has partnered with Disney ABC to discover America’s “Single Best Town,” inviting people across the country to share the single best thing about their town. From a unique monument to a charming local festival, KRAFT Singles is searching for the one-of-a-kind features that make America’s towns special and uniquely American!

(Photo: http://www.newscom.com/cgi-bin/prnh/20100125/AQ43124)

This spring, America’s winning “Single Best Town” will enjoy an unforgettable block party featuring country music trio Love And Theft, who are gearing up to tour with country music superstars Tim McGraw and Lady Antebellum. The winning town will rock out to music from the band’s recently released debut album, World Wide Open, including hits “Runaway” and “Dancing In Circles.” The block party will also feature appearances by ABC Soap Stars.

“When we’re out on tour we get to see the best of America in every town we visit, so we’re really looking forward to jamming with the ‘Single Best Town’ in America,” says Stephen Barker Liles of Love And Theft. “Who knows, we might even write a song about it!”

AMERICA’S TOWNS TAKE CENTER STAGE

From January 25 through February 28, KRAFT Singles fans can enter the “Single Best Town” contest at www.familyfun.com/best-town-contest by submitting a photo and short description of what they consider the single best thing about their town. Ten finalists will be selected and America’s vote will determine the “Single Best Town” in America.

“Every American has something about their town that makes them proud to call it home, and the great thing is Americans all have a different perspective on what makes their town so special,” says Clayton Wai-Poi, senior brand manager for KRAFT Singles. “We are looking forward to celebrating Americans coast-to-coast this year and can’t wait to give one amazing town a once-in-a-lifetime experience with a block party headlined by Love And Theft.”

Visit www.familyfun.com/best-town-contest to enter the “Single Best Town” contest, vote for your favorite town and find recipes, arts and crafts and more!

About KRAFT Singles

With its perfect melt and consistently creamy texture, KRAFT Singles (http://www.kraftsingles.com) has been THE American cheese at the dinner table, in school lunch boxes and more for 45 years. KRAFT American Singles are an excellent source of calcium and a good source of vitamin D. KRAFT Singles are also available in 2% Milk and Fat-free varieties. Look for KRAFT Singles Pasteurized Prepared Cheese Products in the dairy aisle of leading grocery stores.

About Kraft Foods

Kraft Foods (http://www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Love And Theft

After opening shows for Taylor Swift in 2008 and Jason Aldean in 2009, Love And Theft is gearing up to hit the road with Country music superstars Tim McGraw and Lady Antebellum in 2010. The trio will be busy promoting their recently released debut album, World Wide Open, which features the top 10 smash, “Runaway,” and their rapidly rising single, “Dancing In Circles.” Love And Theft has been featured on The Today Show, Late Night with Jimmy Fallon, Access Hollywood, in the pages of Country Weekly and People magazine and has had its music included in promos for ABC’s daytime programming. To learn more about Love And Theft, visit www.loveandtheft.com or follow the band on Twitter at www.twitter.com/lntweet.


    Contact: Krista Grasso
    312.233.1364
    krista.grasso@edelman.com

    Angela Wiggins
    847.646.6156
    angela.wiggins@kraft.com

SOURCE Kraft Foods


Source: newswire



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