Registration Now Open for Mobile Marketing Association’s U.S. Consumer Best Practices Industry Forum

January 27, 2010

NEW YORK, Jan. 27 /PRNewswire/ —

    What:   The Mobile Marketing Association's (MMA) upcoming 2010
            Consumer Best Practices (CBP) Public Forum event is an open
            dialog to solicit feedback from all players in the mobile
            marketing ecosystem with regard to the MMA's U.S. CBP Guidelines
            for Cross-Carrier Mobile Content Services document.  Agenda
            highlights include:

              -- State of the Mobile Marketing Industry
              -- Managing Privacy Issues in a Self-regulated Industry
              -- Haiti Mobile Relief Efforts
              -- Carrier Panel Discussion
              -- New Content Distribution

    When:   February 5, 2010

    Where:  Boca Raton Resort & Club
            501 East Camino Real
            Boca Raton, FL 33432

    How:    To attend the CBP Forum, please register at 


            Follow the CBP Forum via Twitter at twitter.com/mobilemktgforum. 

    Why:    Produced by the MMA's CBP Committee, the CBP Guidelines provide
            measures of acceptable and unacceptable practices. Updated
            regularly, these Guidelines set the industry standard for
            cross-carrier mobile content services, such as text messaging
            (SMS), multimedia messaging (MMS), shortcode programs,
            Interactive Voice Response (IVR) and mobile Web.

    Who:    The MMA represents leading brands, agencies, content providers,
            operators, entertainment and media companies. Members of the
            MMA's CBP Committee include 3C Interactive, 4INFO, Inc.. AT&T
            Mobility, BANGO, Buongiorno, Cellfish Media LLC., Distributive
            Networks, F8 Mobile, FOX Mobile Entertainment, Lavalife Mobile,
            mBlox, Inc., Mobile Messenger, Motricity, MX Telecom, Neustar,
            Inc., OpenMarket, Predicto Mobile LLC, Publicis NA, Sprint-Nextel,
            Sybase 365, Syniverse Technologies, Telcordia Technologies, Inc.,
            Telescope, Inc., Thumbplay Inc, T-Mobile USA, Velti, Verizon
            Wireless, Virgin Mobile USA, Wells Fargo Bank

    About:  The Mobile Marketing Association (MMA) is the premier global
            non-profit trade association established to lead the growth of
            mobile marketing and advertising and their related technologies.
            The MMA is an action-oriented organization designed to clear
            obstacles to market development, establish mobile media guidelines
            and best practices for sustainable growth, and evangelize the use
            of the mobile channel. The more than 700 member companies,
            representing more than 40 countries around the globe, include all
            members of the mobile media ecosystem. The MMA's global
            headquarters are located in the United States and it has regional
            chapters, including North America (NA), Europe (EUR), Latin
            America (LATAM), Middle East & Africa (MEA) and Asia Pacific
            (APAC) branches. For more information, please visit

SOURCE Mobile Marketing Association

Source: newswire

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