TOWONA Posts Strong 2009 Performance Results
of the challenging year 2009 TOWONA’s operating income outpaced that of 2008.
Despite the short-term downturn in the first half of 2009, ad spending staged
a strong recovery in the second half, greatly bolstering the Group’s
performance. The strong financial results show that amid the fierce market
competition, TOWONA is capable of overcoming negative impact and adverse
factors to achieve fast and stable growth,” said Professor
chairman and CEO of TOWONA, one of
advertising networks on bus transportation systems.
Meanwhile, TOWONA has continued to make moves in optimizing their
advertising network on a regular basis. After successfully obtaining the
advertising franchise in downtown
engaged in negotiations with
According to the financial results released by TOWONA in the annual
meeting in
earnings from key accounts in
taking up a growing proportion in the total revenue. And the quantity and
quality of customers achieved a major leap. In particular, Q4 revenue soared
63.1% YoY, and 87.6% from that of Q3. Major shareholders of TOWONA showed
approval and satisfaction of its healthy performance. Analysts see TOWONA’s
strong growth amid fluctuations in 2009 in the advertising market as a bright
spot in the new media industry, which signifies that advertisers further
endorse TOWONA’s media value. The rise in the proportion taken up by cross-
regional clients in the total revenue indicates that the Company’s resource
integration strategy has been producing a growing influence in 2009.
In 2008, TOWONA appointed Mr.
as Chairman and CEO. Mr. Chang initiated changes in business strategy,
solidified media resources, streamlined and improved the quality of the
management team, resulting in greater operating company performance. To
effectively improve the utilization of the national advertising network that
spans 35 cities, and fully tap the potential of cross-regional clients, the
senior management team led by Professor Chang took a host of moves to boost
the key accounts sales centers in
in top sales personnel from the traditional TV industry and overseas
professionals, and built the 4A-level company management and professional
service, obtaining remarkable effects. These moves effectively improved
client satisfaction and sales to top clients, which have become the most
important source of growth for TOWONA.
At the same time, TOWONA has a clear roadmap for resource optimization.
That is, after gaining exclusivities in tier-2 and tier-3 cities, while
adhering to cost control concept, the company continues to seek expansion
aggressively to grab core resources in tier-1 cities, thereby paving the way
for key accounts marketing. From
historic steps in the strategic expansion, successfully signing exclusive
contracts in
“Obtaining the advertising franchise in
our strategy, which meets the demands of large advertisers and is also a good
example to become more competitive nationally,” Prof. Chang stressed. It is
learned that, as
consumer market and mature consumer groups. Thus, it is a must-have for
advertisers and 4A agents. At present, TOWONA has realized the full coverage
of all busy business districts and CBD areas of
quality ad broadcasting opportunities for domestic and overseas advertisers,
especially key accounts, at competitive prices.
Looking into 2010, following the expansion of public transport resources
and consolidation of its position in the industry, TOWONA is full of
confidence about its development.
2010 to grow by 9.8% in
regain prosperity, which provides strong support for the bus-dependent
television industry. Significant improvement in advertisers’ recognition and
the new national policies regarding traditional TV advertising also create
opportunities for mobile TVs. Furthermore, major events including the Asian
Games, World Expo 2010 and the World Cup will fuel the performance of bus-
borne TV operators represented by TOWONA.
“TOWONA will benefit a lot from the recovery of the market and
opportunities to arise in the future. Meanwhile, we will set an eye on the
competition environment of the industry, so as to identify potential targets
of mergers and acquisitions,”
About TOWONA Media
TOWONA Media Holding Company Limited operates one of the largest OOH
advertising networks using real-time mobile digital television broadcasts to
deliver content and advertising on mass transportation in
In
TOWONA has got capital injection from many top international venture companies.
In
core departments, namely, the Marketing center, Human Resources &
Administration center, Finance center, Program centre and Operation center.
In July, 2008, TOWONA appointed Prof.
media and technology business leader, as chairman and CEO, leading TOWONA
media to be more customer focused and to value creation.
TOWONA owns many subsidiaries and representative offices throughout
Its nationwide mobile TV advertising networks cover 35 Chinese major cities,
available on over 80,000 buses and about 130,000 TV terminals, reaching
hundreds of millions of urban residents every day.
For more information, please contact:
Harris Wong
Tel: +86-10-5927-0032
Mobile: +86-138-1030-3290
Email: wangxf@towona.com.cn
Web: http://www.towona.com
SOURCE TOWONA Media Holding Company Limited