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Barry Sanders Wants to Come to Your House to Watch The Big Game; Visit ebay.com/millerlite to Bid on Once-in-a-Lifetime Experience

February 1, 2010

CHICAGO, Feb. 1 /PRNewswire/ — Wouldn’t it be great if Hall of Fame running back Barry Sanders came to your living room this Sunday to watch The Big Game? Miller Lite is inviting fans to “taste greatness” by giving them the chance to bid on this once-in-a-lifetime experience, talk “shop” with Sanders and celebrate some of football’s greatest moments. Not only does the experience include Barry Sanders and great-tasting Miller Lite, but the winning bidder will get complimentary food and beverages to enjoy during the game.

“We’re thrilled to be able to provide one lucky fan and their friends the chance to talk football during The Big Game with one of the greatest running backs in the league’s history,” said Grant Leech, Miller Lite vice president of marketing. “How often does a fan get to taste greatness with a football legend in their own home? Now they can, thanks to Miller Lite, the one light beer that understands what it takes to be great.

All of the proceeds will benefit The V Foundation for Cancer Research, which was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $90 million to fund cancer research grants nationwide. Miller Lite has raised more than $25,000 this season and nearly $140,000 since 2006 through similar football auctions.

Visit ebay.com/millerlite for more information.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors


Source: newswire



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