Rue La La – Exclusive Retailer of Winning Designer’s Collection From Bravo’s ‘Launch My Line’
BOSTON, Feb. 3 /PRNewswire/ — Rue La La, a leader in online private sale shopping gears up for the season finale of Bravo’s latest fashion creative competition series “Launch My Line” as the exclusive retailer of the winning designer’s collection.
In the season finale, airing tonight, February 3, 2010 at 9 p.m. ET/PT, the remaining three contestants will show their full collections and a winner will be announced. Immediately following at 10 p.m. ET, Rue La La will open its “Launch My Line” designer Boutique to its members creating a true blend of ecommerce, media and fashion.
Bravo’s audience will be encouraged to join Rue La La’s on-line community through a special invitation code (www.ruelala.com/launch), ensuring that they too will have the opportunity to purchase the collection. This is the first integrated broadcast partnership for Rue La La and first private sale, ecommerce partnership for Bravo.
This unprecedented collaboration between Rue La La and Bravo provides the opportunity for an emerging designer to launch their premier collection in an innovative and engaging way, extending their relationship with “Launch my Line” viewers past the show finale and introducing them to new fans through Rue La La’s private sale membership.
“By partnering with Bravo, Rue La La has successfully integrated emerging fashion, media and ecommerce in a revolutionary new way,” says Ben Fischman, CEO Rue La La. “We are extending Bravo’s programming by allowing viewers to continue to engage and experience the excitement surrounding the announcement of Launch My Line’s winner through a private sale Boutique. By offering innovative new ways to excite our existing members, we continue to ignite the private sale shopping experience and introduce new followers for the winning designer.”
The premier season of this unscripted program pitted ten teams in a competition to launch a clothing line with the winning professional awarded the opportunity to sell their premiere collection on Ruelala.com.
“Launch My Line” is produced by Lake Paradise Entertainment for Bravo. Holly M. Wofford (“Survivor,” “Shear Genius” and “Supernanny”) and Vittoria Cacciatore (“Survivor”) serve as executive producers.
About Rue La La
A recognized leader in the online private sale space , Rue La La is an exclusive, invitation-only online shopping destination that offers premier-brands within timed private sale lifestyle Boutiques. Unexpected discovery, love of shopping and style, exceptional customer service and incredible value are the core of the company’s foundation. Founded by Ben Fischman, Rue La La is a part of Retail Convergence Inc. (RCI), a GSI Commerce, Inc. company. Experience Rue La La by visiting www.ruelala.com.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.
SOURCE Rue La La