ACNielsen HCI Team Joins Kantar Health’s Marketing Insights Group
NEW YORK, Feb. 4 /PRNewswire/ — Kantar Health, a leading healthcare-focused consultancy, announced today that ACNielsen HCI, a promotion research organization focused on healthcare, has joined Kantar Health’s Marketing Insights practice.
Founded in 1982, HCI has studied nearly 8,000 pharmaceutical campaigns to develop a systematic process to improve a campaign’s development and promotion from prelaunch promotional budget planning to measuring sales performance. HCI’s Professional Health Communication Measurement services deliver actionable research about the media usage tactics that impact the healthcare market.
The addition of HCI’s campaign tracking solutions will augment Kantar Health’s portfolio of complementary solutions for pharmaceutical marketers. In addition, their combined physician panels will provide clients with greater research coverage across physician specialties.
“Kantar Health has a strong presence in prelaunch branch messaging and positioning, and HCI provides a logical solution extension via its post-launch messaging and campaign tracking,” said John Tapper, Ph.D., President of Kantar Health’s Marketing Insights Practice. “For clients, it means we now have an opportunity to help them seamlessly and holistically develop, assess, and adjust their brand and communication messaging.”
“I’m confident this change will offer exciting new growth opportunities for Kantar Health’s business,” said Les Leathem, Senior Vice President, Kantar Health. “I’m also confident that Kantar Health is receiving a terrific new capability and a highly talented and seasoned team of healthcare research professionals.”
About Kantar Health
Kantar Health is a leading healthcare-focused global consultancy, specializing in portfolio optimization, market access, safety and outcomes, and brand and customer insights Formed by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment, it is the next-generation decision support partner to the pharmaceutical and biotech industries, delivering evidence-based guidance to support clients’ global and local success.
With 40+ offices throughout the Americas, Europe, Asia-Pacific, the Middle East and Africa, Kantar Health provides the broadest global footprint, coupled with the strongest local knowledge to help drive clients’ maximum performance in every geography. Market-leading solutions ensure optimal decisions and actions across the brand life cycle, from assessing opportunities and sizing markets… to developing products and building access strategies… to positioning brands and creating messaging… to managing stakeholder relationships and monitoring treatment outcomes.
SOURCE Kantar Health