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Rentrak Reports Engagement Metrics for Week Ending January 31, 2010

February 8, 2010

PORTLAND, Ore., Feb. 8 /PRNewswire-FirstCall/ — Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the “Stickiness” Index for the week of January 25, 2010 through January 31, 2010. The “Stickiness” Index lists the top-25 “stickiest” 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak’s TV Essentials service which tracks anonymous set-top-box viewing information.

The “Stickiness” Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher “stickiness” indexes.


    Week of 1/25/10- 1/31/10:
    -------------------------
    Index    Rating
     Rank     Rank    Series                               Network     Index
    -----    -------  ------                               -------     -----
                      The President's State of the Union
       1         141   Address                             MSNBC        172
     ---         ---   ----------------------------------- -----        ---
       2           4  NCIS                                 CBS          165
     ---         ---  ----                                 ---          ---
       3           7  The Bachelor: On the Wings of Love   ABC          162
     ---         ---  ----------------------------------   ---          ---
       4          48  The Magic of Ordinary Days           CBS          161
     ---         ---  --------------------------           ---          ---
       5         156  Sortilegio                           UNIV-B       158
     ---         ---  ----------                           ------       ---
       6           2  American Idol                        FOX          157
     ---         ---  -------------                        ---          ---
       7           6  NCIS: Los Angeles                    CBS          155
     ---         ---  -----------------                    ---          ---
       8         209  Lying to be Perfect                  LIFE         150
     ---         ---  -------------------                  ----         ---
                      The Secret Life of the American
       9         146   Teenager                            ABCFAM       147
     ---         ---  --------------------------------     ------       ---
      10         183  Meteor Storm                         SYFY         146
     ---         ---  ------------                         ----         ---
      11          17  Bones                                FOX          146
     ---         ---  -----                                ---          ---
      12          36  NUMB3RS                              CBS          144
     ---         ---  -------                              ---          ---
      13          81  Miss America 2010                    TLC          140
     ---         ---  -----------------                    ---          ---
      14         255  Ghost Hunters International          SYFY         140
     ---         ---  ---------------------------          ----         ---
      15           9  House                                FOX          139
     ---         ---  -----                                ---          ---
      16          88  Burn Notice                          USA          139
     ---         ---  -----------                          ---          ---
      17          13  Desperate Housewives                 ABC          138
     ---         ---  --------------------                 ---          ---
                      The President's State of the Union
      18          16   Address                             NBC          137
     ---         ---  -----------------------------------  ---          ---
      19         153  Team Umizoomi                        NICKJR       136
     ---         ---  -------------                        ------       ---
      20          79  NCIS                                 USA          136
     ---         ---  ----                                 ---          ---
      21          44  Medium                               CBS          136
     ---         ---  ------                               ---          ---
      22          19  The Biggest Loser 9                  NBC          135
     ---         ---  -------------------                  ---          ---
      23         489  General Hospital                     SOAP         135
     ---         ---  ----------------                     ----         ---
      24         216  Driven to Kill                       SPKE         135
     ---         ---  --------------                       ----         ---
      25         338  Ice Dreams                           HALL         135
     ---         ---  ----------                           ----         ---

[ABC and ABC Family are owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime is owned by A&E Television Networks; MSNBC is owned by Comcast; NBC is owned by Comcast; Nick Jr. is owned by MTV Networks, a division of Viacom; SOAPnet is owned by The Walt Disney Co.; Spike is owned by Network Enterprises, Inc., a wholly owned subsidiary of MTV Networks which is owned by Viacom; SYFY is owned by Comcast; TLC is owned by Discovery Communications, LLC; Univision is owned by Univision Communications, Inc.; USA is owned by Comcast.]

The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak’s TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak’s services, please visit www.rentrak.com.


    Contacts: Rogers & Cowan for Rentrak Corporation
              Sallie Olmsted                         Amanda Bartz
              (310) 854-8124                         (310) 854-8151
              solmsted@rogersandcowan.com            abartz@rogersandcowan.com

SOURCE Rentrak Corporation


Source: newswire



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