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Internet Radio: With Tens of Millions of Devices Distributed Worldwide, AUPEO! is Leading the Field in Hardware Integration

February 11, 2010

BERLIN, February 11 /PRNewswire/ –

– Reputable Manufacturers Like Loewe and ASUS Profit From the
International Standard for Hardware-Based Audio Streaming

– Numerous new Cooperations in 2010 Will Win an Edge Over the Competition

– A BITKOM (Federal Association for Information Technology,
Telecommunications and New Media in Germany) Study Confirms a Trend Towards a
“Device-Agnostic Internet”

AUPEO!, the leading provider of hardware-based audio streaming, begins
the new year with new manufacturer collaborations and continues to expand its
market-leading position in hardware integration. The audio products from the
Berlin-based company currently come pre-installed in tens of millions of
devices such as Loewe flat-screen TVs and ASUS netbooks in more than 25
countries.

In contrast to other online providers, AUPEO! has designed its radio
streams for hardware integration from the beginning, and developed an
internationally usable standard. “We have proudly chosen AUPEO! for the music
service integration on ASUS@Vibe. AUPEO! not only stands for a high-quality
and multifaceted radio experience, but its capability to provide ASUS
customers a great music selection around the globe is a definite plus to our
notebooks and Eee PC! We are pleased and very excited to offer our customers
this exclusive feature in our devices,” says Vira Chang, CEO Special
Assistant, who is in charge of the ASUS@Vibe content service, of ASUS, the
market leader for computers, communication and consumer electronics.

The use of online services on devices other than the personal computer
will gain importance, according to a new study by the industry association
BITKOM 2010. Therefore, development will provide a greater variety of
Internet-capable mobile devices. “The new trend is called device-agnostic
Internet,” explains Armin G. Schmidt, the founder and managing director of
AUPEO!. “Many online companies are trying to enter the market for hardware
integration. Regional content and inadequate compatibility prove to be big
problems for most. We removed these hurdles from the outset and have already
worked successfully with numerous international manufacturers for two years.”

AUPEO! is slated to announce other notable hardware collaborations in the
coming weeks.

About AUPEO!: AUPEO!, founded in 2008, provides music lovers with
high-quality radio stations for every taste and mood. With AUPEO! – not only
online at http://www.aupeo.com, but also pre-installed in numerous netbooks,
connected TVs, in nearly all web radio devices and many smartphones – users
can enjoy editorially overseen artist and genre stations, compile their
personal favorite programs and discover new tracks. In cooperation with the
Fraunhofer Institute for Digital Media Technology, AUPEO! gives users access
to stations tailored to individual moods. In addition to the free basic
program, the radio provider offers exclusive premium access for EUR4.95/month.

SOURCE AUPEO GmbH


Source: newswire



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