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Rentrak Announces Top Ten Movies-On-Demand Titles Week Ending February 7, 2010

February 12, 2010

PORTLAND, Ore., Feb. 12 /PRNewswire-FirstCall/ — Rentrak Corporation (Nasdaq: RENT), today announced the top ten movies-on-demand (VOD) titles based on consumer transaction rate. Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers.

According to the company’s OnDemand Essentials service, the top ten most-viewed titles, per data collected from February 1, 2010 through February 7, 2010 include:

Rentrak Top Ten VOD Titles


                                                                         BOX
                                                               MPAA    OFFICE
    RANK  TITLE                 STUDIO      VOD RELEASE DATE   RATING    ($M)
    --------------------------------------------------------------------------
      1   Love Happens*         Universal      02/02/10        PG-13      23.0
    --------------------------------------------------------------------------
      2   Cloudy With A Chance  Sony           02/01/10        PG        124.9
           of Meatballs
    --------------------------------------------------------------------------
      3   Amelia*               Fox            02/01/10        PG         14.2
    --------------------------------------------------------------------------
      4   Tyler Perry's I can   Lionsgate      02/02/10        PG-13      51.7
           Do Bad All By Myself
    --------------------------------------------------------------------------
      5   The Hurt Locker*      Summit Ent.    01/12/10        R          12.7
    --------------------------------------------------------------------------
      6   Inglourious Basterds  Weinstein Co.  01/13/10        R         120.5
    --------------------------------------------------------------------------
      7   Surrogates*           Buena Vista    01/26/10        PG-13      38.6
    --------------------------------------------------------------------------
      8   Paranormal Activity   Paramount      01/27/10        R         108.7
    --------------------------------------------------------------------------
      9   District 9            Sony           01/19/10        R         115.6
    --------------------------------------------------------------------------
     10   The Hangover          Warner Bros.   12/22/09        R         277.3
    --------------------------------------------------------------------------

Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate. OnDemand Essentials includes reporting from Operator partners on Television On Demand usage. * Indicates day-and-date with home video release.

© Rentrak Corporation 2010 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak’s Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak’s Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak’s services, please visit www.rentrak.com.


    Contacts:       Sallie Olmsted/Amanda Bartz
                    Rentrak Corporation
                    310-854-8124/8151

SOURCE Rentrak Corporation


Source: newswire