Nokia Passes Key Milestones as Services Business Continues Strong Momentum
experience, an aggressive global rollout plan and a focus on local relevance,
Nokia truly put its services on the map – and the strong momentum continues.
“Our recipe for success has some pretty simple ingredients: delighting
consumers. Yes, we are in more places, serving more people, with more great
content and services. True, more than a million apps are being downloaded a
day from our store; Comes with Music is now available in over 25 markets; and
every second of the day, 24 hours a day, seven days a week, another person
downloads our new Ovi Maps app. These are great achievements, but our goal is
to delight hundreds of millions of consumers around the world – and we are
well on our way,” says
“Our global footprint means we have scaled fast, reaching a really
significant number of people using a variety of different phones and
smartphones. We started the year with a bang with our free Ovi Maps
navigation launch and we have just announced the pilot of Nokia Money running
in one of
increasing the speed and concentrating on developing a magic experience for
the people that use our services.”
Nokia highlighted landmark achievements for its key service areas:
Location: Launched in late January, the new Ovi Maps features drive and
walk navigation in 74 countries and 46 languages, as well as traffic
information in many. All new Nokia GPS-enabled smartphones will include this
great service – at no extra cost.
- More than 3 million Ovi Maps downloaded to date - More than one download per second, 24 hours a day; around 100,000 downloads a day - Rich functionality and the best mobile maps coverage in the world
Music: Last week, Comes With Music grew to 27 markets with its arrival in
much free music as they want from Ovi Music and, unlike other online music
services, can keep them on their device forever. Music downloaded from the
Ovi Music a la carte menu is also DRM-free.
- Ovi Music is in 33 markets, making Nokia the world's most scaled global digital music provider - The average person using Comes With Music downloads 500 free songs in the first few weeks of using the service, which would cost about EUR 450 from iTunes - More than nine million tracks in the Ovi Music catalogue
Store: Launched in
improvements have improved the browsing and search experience, leading to a
significant increase in the number of downloads. In 2010,
more languages, billing support, improvements and of course, lots more apps.
- More than one million downloads a day - The number of people shopping on the store doubles every month - Fully localized store in 18 countries supporting 30 languages, and serving 90 percent of Store visitors with their local language - Integrated mobile billing from 60 operators in 18 countries
Messaging: A million people a month open an
first online identity, bringing the total number of accounts created to more
than six million in just over a year. Working closely with operators, Nokia
Messaging, Nokia’s push email service, is now signed up with over 70
Nokia Money: Global financial services initiative starts in
In partnership with YES BANK, a commercial pilot of the global mobile
financial services initiative has started in
metropolitan areas in
Services by YES BANK, brings financial services to the consumers’ mobile
“The Nokia Money initiative based on Obopay’s platform is initially
targeted at growth markets and designed to work in partnership with multiple
network operators and banks, involving distributors and merchants in a
dynamic open ecosystem to seamlessly provide the new services. YES BANK is
our first partner in
- Initial phase: consumers will be able to transfer money to another person just by using the person's mobile phone number, pay utility bills as well as recharge their prepaid SIM cards (SIM top-up). - Later, consumers will also be able to pay merchants for goods and services.
improvement services, including agriculture and education services.
Subscribers primarily depend on the agriculture trade and live around the
poverty threshold – which makes parting with one or
for a mobile service a substantial investment. Since its launch in mid-2009,
around one million people have already subscribed to the service.
Please visit http://www.nokia.com/press for press materials.
For more information on Nokia in
Nokia is a pioneer in mobile telecommunications and the world’s leading
maker of mobile devices. Today, we are connecting people in new and different
ways – fusing advanced mobile technology with personalized services to enable
people to stay close to what matters to them. We also provide comprehensive
digital map information through NAVTEQ; and equipment, solutions and services
for communications networks through Nokia Siemens Networks.
SOURCE Nokia Corporation