Club Med: a 40% increase in web-generated sales
Behind this performance is Pheromone, which has been guiding Club Med in optimizing its relationship marketing for the past year. The agency’s implementation of a new customer relationship management system for Club Med North America’s contacts and prospects allows one of the largest brands in global tourism to communicate more effectively with its consumers and travel agents across the continent.
“Pheromone’s advice and guidance has allowed us to make the communication cycle with our customers more reliable,” says Jean Kerboul, director of Internet sales and marketing,
Based on this success, Pheromone is currently building a platform that will reinforce the connections between Club Med and travel agents. This platform will be equipped with distance learning modules, new communication tools and more to support communication targeted to the market (
The agency obtained the Club Med account for
“Our business relationship with Club Med reinforces our positioning in the tourism sector and expands our expertise in
Club Med is constantly reinventing the alchemy of happiness. Today, that happiness is synonymous with enjoying elegance and luxury together. For more information visit : www.clubmed.com
Pheromone is an agency that helps organizations redefine their business model and marketing strategy around consumers and their interactions. Since it was founded in 1994, it has seen success after success for its customers (VIA Rail, RDS, ARTV, SEPAQ, and others) and has put together a team of 60 experts whose passion is rivalled only by their professional maturity and experience. Website : www.pheromone.ca