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New Ads Targeting 18 Reps – Urge Them to ‘Start Over’ on Health Care

February 17, 2010

$500,000 Campaign Begins Today

“Some states and unions got special deals… American people call it corruption…”

ALEXANDRIA, Va., Feb. 17 /PRNewswire-USNewswire/ — With President Obama hosting a bipartisan meeting on health care reform next week, the 60 Plus Association announced today a new advertising campaign featuring seniors who urge Congress to “Start over and get health care right.” The advertising campaign will target 18 Democrat Members of the U.S. House of Representatives, all whom voted YES to cut Medicare by half a trillion dollars last year.

This latest 60 Plus Association advertising campaign will target these 18 Members with a mix of district-specific television, cable and radio ads, as well as phone calls (a full list of targets can be found below). In total, 60 Plus is spending $500,000 on this latest round of advertising to make sure these Members get the message – “Start over and get health care right.”

“With President Obama hosting a health care summit next week, we thought it appropriate to remind these Members seniors won’t forget their betrayal. Cutting Medicare by half a trillion dollars and forcing seniors to bear the brunt of health care reform is not acceptable. These Members have an opportunity to right a wrong, and you don’t get many do-overs in this business. It’s about time Democrats came out from behind closed doors and had a public debate about this all too important issue,” said Jim Martin, Chairman of 60 Plus.

“Deals,” the :30 second TV ads, and “Special,” the 60 second radio ads, begin running today. Seniors say “Washington isn’t listening…. Some states and unions got special deals that don’t apply to the rest of us… The American people call it corruption… Congress needs to start over and get health care right.” See the North Dakota version of the TV ad at http://www.youtube.com/60PlusAssociation#p/a/u/0/3Pw_YI3XWSE.

Companion phone calls will urge recipients to call their Member and urge them to “start over on health care reform and get it right.”

“I’ve been warning these Members that seniors have long memories when it comes to betrayal. This is the last chance they have to avert the senior citizen tsunami that is headed for Capitol Hill,” continued Martin.

Radio Targets: Arcuri (D, NY-24), Carney (D, PA-10), Donnelly (D, IN-02), Driehaus (D, OH-01), Ellsworth (D, IN-08), Etheridge (D, NC-02), Mitchell (D, AZ-05), Perriello (D, VA-05), Shea-Porter (D, NH-01), Titus (D, NV-03), Wilson (D, OH-06)

TV Targets: Dahlkemper (D, PA-03), Hill (IN-08), Kilroy (D, OH-15), Pomeroy (D, ND-AL)

TV and Radio Targets: Giffords (D, AZ-08), Kagen (D, WI-08), Kirkpatrick (D, AZ-01)

Full transcripts of the North Dakota version of the TV ad and the Ellsworth radio ad can be found below.

The 60 Plus Association is a 17-year-old nonpartisan organization working for death tax repeal, saving Social Security, affordable prescription drugs, lowering energy costs and other issues featuring a less government, less taxes approach. 60 Plus calls on support from nearly 5.5 million citizen activists. 60 Plus publishes a magazine, SENIOR VOICE, and a Scorecard, bestowing awards on lawmakers of both parties who vote “pro-senior.” 60 Plus has been called, “an increasingly influential senior citizen’s group” and since 1992 “the conservative alternative to the AARP.”

    FINAL 60 PLUS ASSOCIATION TV :30 - "DEALS - POMEROY"
    ----------------------------------------------------
    SPA-10-TV-03

                    VIDEO                          AUDIO
                                  (MUSIC UP AND UNDER)
                                   SENIOR: On health care, Washington
    Senior on camera               simply isn't listening.
                                  -----------------------------------

                                   SENIOR: Congress rushed to pass a
    Seniors on camera              bad bill...
                                  ----------------------------------
                                   SENIOR:...even though they knew
                                   Americans were overwhelmingly
    U.S. Capitol Background        opposed.
                                  --------------------------------

                                   SENIOR: The liberals' plan would cut
    Seniors on camera              Medicare...
                                   -------------------------------------
    Hospital/Small Business B-     SENIOR:...raise taxes and hurt small
     Roll in Background            business.
                                   -------------------------------------

                                   SENIOR: And some states and the
                                   unions got special deals that don't
    Senior on camera               apply to the rest of us.
                                  ------------------------------------
    HEADLINE: Unions Cut Special
     Deal on Health Taxes
    ----------------------------
    CITE: Wall Street Journal,
     1/15/10
    --------------------------

                                   SENIOR: Some people call these
                                   special deals the Cornhusker
    Seniors on camera              kickback or the Louisiana Purchase.
                                  ------------------------------------
    HEADLINE: Health care
     compromise gives sweet
     Medicaid deal to Nebraska
    --------------------------
                                   SENIOR: The American people call it
    CITE: Las Vegas Sun, 12/20/09  corruption.
    ----------------------------- ------------------------------------
    HEADLINE: The $300 million
     Louisiana purchase
    --------------------------
    CITE: Washington Times,
     11/30/09
    -----------------------

    Senior on camera
    SUPER:
    ------
    Call Rep. Pomeroy:
    (701) 224-0355

    Congress Needs to Start Over
     and Get Health Care Right
    www.60Plus.org
    DISCLAIMER: PAID FOR BY 60     SENIOR: Congress needs to start over
     PLUS ASSOCIATION              and get health care right.
    --------------------------     -------------------------------------


    FINAL 60 PLUS ASSOCIATION RADIO :60 - "SPECIAL-ELLSWORTH"
    ---------------------------------------------------------
    SPA-10-R-02

    (MUSIC UP AND UNDER)

    ANNOUNCER:
    ----------
    Ask America's seniors what they think about health care reform...and
     they'll tell you.

    SENIOR:
    -------
    Washington simply isn't listening.

    SENIOR:
    -------
    They keep trying to ram bad health care down our throats.

    SENIOR:
    -------
    Congress rushed to pass a bad bill...

    SENIOR:
    -------
    ...even though they knew Americans were overwhelmingly opposed.

    SENIOR:
    -------
    The liberals' plan would cut Medicare, raise taxes and hurt small
     business.

    SENIOR:
    -------
    But most importantly, Americans' care would suffer.

    SENIOR:
    -------
    Congress and the Administration promised us transparency...

    SENIOR:
    -------
    ...but instead cut backroom deals in secret.

    SENIOR:
    -------
    And some of the states and the unions got special deals that don't
     apply to the rest of us.

    SENIOR:
    -------
    Some people call these special deals the Cornhusker kickback or the
     Louisiana Purchase.

    SENIOR:
    -------
    The American people call it corruption.

    SENIOR:
    -------
    America deserves better than that.

    ANNOUNCER:
    ----------
    Call Congressman Brad Ellsworth at (812) 465-6484.

    That's (812) 465-6484.

    Tell him Congress needs to start over and get health care right.

    Paid for by 60 Plus Association.

SOURCE 60 Plus Association


Source: newswire



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