MediaBank A|X Partners With Critical Mass to Create Global Analytics Scorecard

February 18, 2010

CHICAGO, Feb. 18 /PRNewswire/ — MediaBank, a leading provider of integrated procurement technology and advanced analytics software for advertising agencies and advertisers, today announced that it has partnered with Critical Mass (www.criticalmass.com), a leading digital marketing agency, to develop a robust analytics dashboard to help clients better understand the impact of their marketing investments. Fueled by the MediaBank A|X media analytics platform, the recently launched solution is being used to track website performance for a client of Critical Mass, aggregating usage data from more than 30 country sites in Europe, the Middle East and North America.

Critical Mass’ new MediaBank’s A|X-powered analytics dashboard is a new tool for the agency’s Marketing Science group, a multi-dimensional measurement unit unveiled late last year. The group’s mission is to gather insights that drive accountability and improve effectiveness for various marketing initiatives.

MediaBank A|X is a highly customizable suite of services that helps advertising and marketing agencies improve media performance. The suite, delivered under a Software as a Service (SaaS) model, can aggregate information from hundreds of sources ranging from websites and rich media advertising sources to CRM applications, online search engines, media planning applications and internal sales databases.

In addition to tracking and reporting on historical and in-flight media efforts, MediaBank A|X supports ad hoc analysis to better understand effectiveness of specific media buys, marketing KPIs (Key Performance Indicators) and other ROIs. Users can automatically configure, generate and distribute tailored reports to team members with inside and outside the organization as needed.

“In this economic climate, we’re more focused than ever on delivering value to our clients. ROI is not just a priority–it is a business imperative,” said Shaina Boone, Group Marketing Science Director at Critical Mass. “Our Marketing Science team is leveraging MediaBank’s A|X solution to make it easier for clients to access their key KPIs and insights, and ultimately to optimize their digital investments. MediaBank has been a great collaborative partner and we look forward to extending our relationship to other clients in the future,” Boone added.

Using the MediaBank A|X analytics dashboard, Critical Mass is able to deliver its analyses to the automaker’s global stakeholders in the form of both HTML documents viewable via conventional web browser and PDF-based reports, replacing the previously cumbersome spreadsheet-based reporting.

To learn more about MediaBank A|X, log on to www.mbxg.com/ax-suite.html; additional information about Critical Mass can be found at the agency’s corporate site, www.criticalmass.com or blog, http://experiencematters.criticalmass.com.

About MediaBank:

MediaBank is a leading provider of Web-based, integrated procurement technology and advanced analytics software for advertising agencies. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. MediaBank products have been in use since 1980 and are utilized by many of the world’s most respected ad agency, public relations and marketing services firms. Privately-owned MediaBank is based in Chicago, with offices in San Francisco, New York, New Jersey and Kentucky. To learn more, visit www.mbxg.com.

About Critical Mass

Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world’s leading companies use digital media to create extraordinary experiences–experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients’ business. Consistently recognized by Forrester Research as a leading interactive agency, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, London, Costa Rica, and Amsterdam. For additional information, visit our website: www.criticalmass.com, our blog: http://experiencematters.criticalmass.com; www.facebook.com/criticalmass.agency or follow us on Twitter: @criticalmass.

SOURCE MediaBank

Source: newswire

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