WORLD PREMIERE OF VIVA ELVIS BY CIRQUE DU SOLEIL(R) AT ARIA RESORT & CASINO AT CITYCENTER

Cirque du Soleil, in partnership with Elvis Presley Enterprises, a CKX,
Inc (NASDAQ: CKXE) company, celebrates the world premiere of its latest
resident show Viva ELVIS(TM) at ARIA Resort & Casino(TM) at CityCenter in Las
Vegas. The star-studded opening night will include, among others, Priscilla
Presley, and Guy Laliberte, Founder of Cirque du Soleil.

Viva ELVIS, a fusion of dance, acrobatics and live music is a tribute to
the life and music of Elvis Presley. Created in the image of The King of Rock
‘n’ Roll – powerful, sexy, whimsical, truly unique and larger than life – the
show highlights an American icon who transformed popular music and whose
image embodies the freedom, excitement and turbulence of his era.

Thirty of Elvis’ songs are used in the production, with remixes designed
to accentuate and boost the emotional charge of his performances. Elvis’
voice is the only male singing voice in Viva ELVIS, joined occasionally by
live female singers and an energetic live band. The show opens to the public
on February 21st.

    For more information please visit: www.cirquedusoleil.com/vivaelvis.

    SATELLITE FEEDS:
    Saturday, February 20th, 2010      Saturday, February 20th, 2010
    12:00 AM - 12:15 AM ET             6:00 AM - 6:15 AM ET
    Galaxy 19                          Galaxy 19
    C-Band                             C-Band
    Transponder 10                     Transponder 10
    Downlink Freq. 3900 Horizontal     Downlink Freq. 3900 Horizontal

    Saturday, February 20th, 2010      Monday, February 22nd, 2010
    2:00 PM - 2:15 PM ET               1:00 PM - 1:15 PM ET
    Galaxy 19                          AMC 3
    C-Band                             C-Band
    Transponder 10                     Transponder 3
    Downlink Freq. 3900 Horizontal     Downlink Freq. 3760 Horizontal

    NEWS: CIRQUE DU SOLEIL'S LASTEST SHOW - VIVA ELVIS - UNVEILED IN LAS VEGAS

    FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at:
http://multivu.prnewswire.com/broadcast/42109/press.html

    SOUNDBITES:
    * Priscilla Presley
    * Guy Laliberte, Founder Of Cirque Du Soleil
    * Red Carpet Interviews with Celebrities
    * Post Show Reaction with Celebrities (not included in first feed)

    B-ROLL INCLUDES:
    * Red Carpet
    * Viva Elvis Show footage

VIDEO PROVIDED BY: Cirque Du Soleil

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3

SOURCE Cirque Du Soleil