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UPP Entertainment Marketing Welcomes Carhartt to Its Client Roster

February 19, 2010

BURBANK, Calif., Feb. 19 /PRNewswire/ — Burbank based UPP Entertainment Marketing, www.upp.net, a full-service entertainment marketing solutions company, today announced Carhartt as their newest client partner. Through this partnership, UPP will begin brand activations for the global rugged apparel company.

UPP is a full-service entertainment marketing agency specializing in building brands on screen and off. UPP’s success is due to its dedication to clients, expertise and innovative strategies that dynamically tap into all aspects of the entertainment industry, including film, television, fashion, and music.

“We are very excited for the opportunity to work with such an iconic brand. UPP will work with the team at Carhartt to help build additional buzz for their line of premium work and casual apparel in and around Hollywood,” said Gary Mezzatesta, President and CEO, UPP.

“We’re more than just a rugged work wear brand,” said Randy Meza, Director of Marketing for Carhartt. “Carhartt offers a wide selection of men’s and women’s rugged apparel that can take our consumers from work to the weekend and UPP is the opportunity to help spread the word.”

Carhartt offers a complete men’s and women’s product line for warm and cold weather alike. Product offerings include outerwear, jeans and work pants, shirts, sweats, shorts, tees, and accessories. A variety of features such as premium fabrics, rugged construction, and comfortable fit are just some of the hallmarks of the Carhartt brand.

To check out Carhartt’s latest product offerings, visit www.carhartt.com

ABOUT UPP ENTERTAINMENT MARKETING

UPP is a full service entertainment partnerships company. Considered the “original” product placement agency, UPP opened its doors in 1978 and, since then has pioneered the product placement and cross-promotional industries with innovative and strategic solutions for clients such as Coors, The North Face, Ray-Ban and more. As the entertainment world has grown to become a more integral part of our clients’ marketing plans, we expanded our services to include lifestyle marketing in 1998, and branded product integration and public relations in 2004. Today, UPP has grown to represent over 90 brands in our business, including Proctor & Gamble, Nintendo, Motorola, Skype, Hello Kitty and host of other noteworthy brands. For more information, visit www.upp.net.

ABOUT CARHARTT

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with more than 3,500 employees worldwide, Carhartt is privately owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

SOURCE UPP Entertainment Marketing


Source: newswire



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