Bacardi U.S.A., Inc. Consolidates Media Services

February 23, 2010

MIAMI, Feb. 23 /PRNewswire/ — Bacardi U.S.A., Inc., the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers, today announced it has selected KSL Media, one the largest independent media buying companies in the United States, to manage all of its media planning and buying services.

Previously, KSL Media managed media planning and buying for select Bacardi U.S.A. brands including GREY GOOSE® vodka, BOMBAY SAPPHIRE® gin and CAZADORES® tequila. The expanded scope of work for KSL Media includes BACARDI® rum, DEWAR’S® Blended Scotch Whiskies, and other leading and emerging brands in the Bacardi U.S.A. portfolio. Media for these brands was previously handled by Universal McCann.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the import, sales and marketing arm of one of the world’s leading wine and spirits producers. Bacardi U.S.A. boasts a brand portfolio of some of the most recognized and top-selling spirits in the United States including: BACARDI® rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the top-selling premium tequila worldwide; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

SOURCE Bacardi U.S.A., Inc.

Source: newswire

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