Fundacion Azteca America, Mexican American Legal and Educational Fund (MALDEF) and the Los Angeles Mayor’s Office of Census 2010 Present ‘State of Latinos: Census 2010′ Forum on March 4 at Azteca America Los Angeles 54 Studios in Glendale, CA

LOS ANGELES, March 1 /PRNewswire/ — Fundacion Azteca America, MALDEF and
the Mayor’s Office of Census 2010 are pleased to present “The State of
Latinos: Census 2010″ forum the latest of a series of events to encourage
Latino participation in the 2010 Census.

The discussion and educational event is designed to eliminate any
misconceptions about the 2010 Census and emphasize the importance of the
process for the political and economic well-being of the Latino community in
the United States.

The State of Latinos: Census 2010 will be held at Azteca America’s
flagship station, Azteca America, Los Angeles 54 in Glendale and taped live to
air.

The forum includes the participation of Los Angeles Mayor Antonio R.
Villaraigosa, Father Richard Estrada, University of Denver Professor Debora
Ortega and the U.S. Census Bureau California Assistant Regional Director

Celeste Jimenez. The forum will also have remote participation of Latino
leaders such as Los Angeles County Supervisor Gloria Molina, labor activist

Dolores Huerta, MALDEF President Thomas A. Saenz, NALEO Executive Director

Arturo Vargas and Luis J. Echarte, Chairman of Fundacion Azteca America and
Azteca America Network.

The forum is part of a multipronged, multimedia effort by Fundacion Azteca
America to encourage Latino participation in the Census process. The 2010
Census is a crucial step for the Latino community to ensure that it is
proportionally represented in federal, state and local budgets, as well as in
representative districts of the political process. Unfortunately, fear of
authorities by the Latino community can lead to limited participation in the
census process.

“The Census calls on every resident of Los Angeles to participate and make
their voices heard,” said Mayor Villaraigosa. “Working with our community and
media partners we will ensure a complete and accurate count of all Angelenos,
critical to securing full political representation and our fair share of the
federal and state resources our City needs.”

“Our goal is to educate our audience so that there is no fear surrounding
the Census process. We’re committed to do everything within our reach to meet
this goal,” said Luis J. Echarte, Chairman of Azteca America Network and
Fundacion Azteca America. “A strong participation in this year’s Census is one
of the most important actions for our community this year, as it is crucial
for fair budget allocations and political representation.”

“Obtaining a complete count in the Census is critical to the future of the
Latino community,” said Thomas Saenz, President and General Counsel of the
Mexican American Legal Defense and Educational Fund (MALDEF). “Our strength
and determination will be recognized through our strong Census participation.”

“Every one of us needs to be counted in the 2010 Census. Our numbers will
bring resources that we desperately need in our communities and a strong voice
to the political arena,” said labor activist Dolores Huerta. “Si se puede!”

About Fundacion Azteca America

Fundacion Azteca America is a non-profit organization dedicated to
improving the quality of life for members of the Hispanic community currently
in the U.S. Fundacion Azteca America, Fundacion Azteca, Azteca America and TV
Azteca are companies of Mexican conglomerate Grupo Salinas For more
information, visit www.fundacionaztecaamerica.org.

About Azteca America

Azteca America is the alternative choice in broadcast television for
Spanish speaking families residing in the United States. As the fastest-
growing Spanish-language network, Azteca America operates in 69 markets
nationwide. Azteca America can also be seen on DIRECTV Mas Channel 441 (AZA
441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV
Azteca, S.A. de C.V., Azteca America has access to the best programming from
TV Azteca’s three national networks, including a library with over 200,000
hours of original programming and news from local bureaus in 32 Mexican
states. The network complements Mexican programming with an innovative line-up
of shows from international producers and distributors to ensure the finest
programming for Spanish-speaking viewers and unique advertising solutions for
partners seeking to reach the most dynamic market in the country.

About Grupo Salinas

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing
and technologically advanced companies focused on creating shareholder value,
contributing to building the middle class of the countries where it operates,
and improving society through excellence. Created by Mexican entrepreneur

Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a
management development and decision forum for the top leaders of member
companies TV Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca
(www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros
Azteca (www.segurosazteca.com.mx), and Grupo Iusacell (www.iusacell.com).
Each of the Grupo Salinas companies operates independently with its own
management, board of directors and shareholders. Grupo Salinas has no equity
holdings. However, member companies share a common vision, values and
strategies for achieving rapid growth, superior results and world-class
performance.

    Media Contact:

    Daniel McCosh
    011 52 55 1720 0059
    dmccosh@gruposalinas.com

SOURCE Grupo Salinas, Azteca America, Fundacion Azteca America, MALDEF, Los
Angeles Mayor’s Office of Census 2010