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Commonwealth Leverage Group and Helium Interactive Form HIE Go-To-Market Partnership

March 3, 2010

TAMPA, Fla., and LOUISVILLE, Ky., March 3 /PRNewswire/ — Commonwealth Leverage Group (“C-Leverage”) a leading e-health acceleration firm serving healthcare clients focused on the development and adoption of technology to allow the creation of health information exchanges (HIEs) has formed a marketing partnership with Helium Interactive, a leading integrated marketing agency that focuses on health information technology firms. Helium will offer its expertise to Commonwealth Leverage’s clients and corporate partners.

Commonwealth Leverage specializes in HIE governance and collaboration strategies, as well as evaluation and integration of best breed solutions to improve clinical exchange. This partnership with Helium will expand its offerings to include a unique suite of marketing related services and expertise.

Jeff Amrein, a partner in C-Leverage, commented, “We are delighted to form this partnership with Helium Interactive, one of the industry proven marketing firms in the health IT space. With this partnership we have combined the expertise of two companies including specialization in healthcare technologies such as EMRs and marketing strategies specifically for this industry niche. Together we will provide HIEs, RHIOs, physician practices and technology companies with the expert management solutions they desire to become financially sustainable.”

“Commonwealth Leverage is one of the most sophisticated technology strategy firms in e-health,” said Guy Mansueto, chairman of Helium Interactive. “We look forward to Helium Interactive being part of C-Leverage’s growing success as we work with healthcare leaders across the country. By aligning marketing and business development, C-Leverage and Helium Interactive offer HIEs and other healthcare organizations the model they can deploy to succeed in today’s ever changing market environment.”

About Commonwealth Leverage Group

Commonwealth Leverage Group is an acceleration firm focused on serving innovative healthcare entities. Its mantra is Leadership, Learning and Leverage. The firm’s methodology is centered on the integration of best of breed solutions and best practices to improve the exchange of healthcare information while utilizing existing systems if possible. By providing effective processes and solutions customers can focus on scalability and sustainability. Commonwealth Leverage also advises ambulatory-care practices on selection and implementation of electronic health record systems (EHRs). For more information, please visit www.c-leverage.com.

About Helium Interactive

Since 2006, Helium Interactive has created targeted, results-oriented marketing for a wide range of clients in the health IT industry, including such firms as Allscripts, MED3OOO, Aprima, Wolters Kluwer, and Navicure. Its full range of integrated marketing services encompasses online marketing, branding and positioning, lead generation, event marketing, and thought leadership. As a full-service agency, Helium can either offer its customers complete marketing campaigns or work with them as an extension of their own marketing departments. For more information, please visit www.heliuminteractive.com.

SOURCE Helium Interactive


Source: newswire



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