RedLever and Digitas Partner to Launch Webisode Series for Jenn-Air Appliances
LOS ANGELES, March 10 /PRNewswire/ — RedLever (www.red-lever.com), a leading producer of premium branded content across all genres and distribution platforms, announced today it has partnered with Digitas, a leading digital marketing agency, to create a 10-part webisode series for Jenn-Air, makers of high-end kitchen appliances. The web series kicks off in mid-March.
RedLever will execute the web series, delivering each webisode to more than 25 million unique web users in the U.S. via one of the largest guaranteed distribution networks in the world. The series will be hosted by cookbook author and TV personality Tori Ritchie, host of Fine Living’s “Ultimate Kitchens” and regular contributor to the CBS Early Show.
“Branded entertainment campaigns have proven to be very effective in communicating the brand’s essence to a very targeted audience,” said Richard Shore, COO, RedLever. “Our team is providing Jenn-Air with a web series that will reach the right audience at impression levels that guarantee boosted awareness of its super premium line of kitchen appliances.”
Digitas selected RedLever to execute the web series based on its ability to drive guaranteed unique web visitors and its experience in producing and delivering high-quality branded entertainment content. RedLever has created campaigns for clients that include the U.S. Army, TRESemme, Grey Goose, and Nissan.
Each episode of “In The Kitchen” follows a different contestant who will share a story about someone special they wish to surprise by cooking a memorable meal. Each contestant will then prepare and present the meal to Ritchie, who will judge the results based on three categories: “Technique and Taste,” “Presentation and Pairings,” and “Ingenuity.” All contestants will have two hours to complete their meal and will have access to the same ingredients, equipment and table decor.
The webisode series will focus on a variety of engaging and emotional stories, including that of two reunited brothers, an engagement dinner and a grandmother’s 105th birthday. Viewers will be given the chance to vote for their favorite contestant, thereby entering a contest to win a Jenn-Air beverage center. The finale will look back at the best moments of the series and culminate in one contestant being named winner of the competition and a complete collection of Jenn-Air appliances.
The Jenn-Air branded “In The Kitchen” web series is part of a larger campaign designed to showcase the brand’s all-new collection of luxury appliances that includes advanced wall ovens, cooktops, refrigerators and ventilation systems designed to enhance both cooking and entertaining.
Since the introduction of the first self-ventilated cooktop in 1961 and downdraft ventilated range in 1965, Jenn-Air has consistently grown its reputation as a technology and design innovator. Its selection of style options includes two distinct stainless steel collections and two cutting edge finishes: Floating Glass and Oiled Bronze. From downdraft cooktops, wall ovens and professional-style ranges to dishwashers, refrigerators and such entertaining essentials as warming drawers, built-in ice machines and wine cellars, Jenn-Air offers a complete line of major kitchen appliances. To learn more about the Jenn-Air appliance collection, please visit JennAir.com.
RedLever (http://www.red-lever.com) is a developer, producer and distributor of premium branded video entertainment created specifically for agencies and advertisers. RedLever attracts clients needing solutions to grow their brand beyond traditional media. They aim to increase visibility and market share through a massive online audience network. The company offers start-to-finish production and development in addition to targeted distribution to nearly 300 million unique Internet users worldwide via rich media experiences and customized video players. As a subsidiary of Adconion Media Group, the largest independent global audience and content network, RedLever leverages Adconion’s global content serving infrastructure, combining massive international scale with granular audience reach and targeting capabilities. In addition to creating tailored branded video content, RedLever embeds brands in a slate of existing made-for-the-web shows and distributes existing video assets. RedLever is a leading producer of premium branded video content across genres and distribution platforms. They provide brands maximum exposure while controlling costs better than any other form of traditional advertising. Since its inception in 2008, RedLever has created widespread online media campaigns for Army, TRESemme, Grey Goose, and AirOptix.
Digitas is a leading digital marketing agency, helping the world’s biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe’s VivaKi — a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the world’s fourth largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.
Contacts:
Rogers & Cowan for RedLever
Holly Taylor
310-854-8115
htaylor@rogersandcowan.com
Jason Magner
310-854-8128
jmagner@rogersandcowan.com
SOURCE RedLever