March 11, 2010
Newly Named Dancing with the Stars Co-Host Brooke Burke Partners with underWAY(TM) to Launch America’s First Appetite Suppressing Beverage
BOCA RATON, Fla., March 11 /PRNewswire/ -- The breakthrough beverage changing the weight-loss universe has landed a star. The new co-host of ABC's Dancing with the Stars, model/actress and "momtrepreneur" Brooke Burke was named brand spokesperson today by underWAY(TM), the first appetite suppressing drink to enter the beverage industry. Created by the trailblazing company whose Smart for Life Cookie Diet products fueled the national cookie diet craze, underWAY will revolutionize the beverage and weight loss industries by introducing this fresh alternative to consumer's weight management programs.
"I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone -- hunger pangs," said Brooke Burke. "As a busy mother of four with a hectic work schedule, I try to eat healthy and maintain energy, and underWAY gives me an easily portable solution that keeps me feeling full through to my next healthy meal."
Brooke Burke, who won Dancing with the Stars in November 2008 and recently became the "Mommy Correspondent" on CBS' hit talk show The Doctors, was a great fit for underWAY.
"Brooke is the ideal partner for us as she embodies health, balance and wellness -- characteristics of the underWAY lifestyle," said Richard Kayne, COO of underWAY's parent company Better Health Beverage.
underWAY's key ingredient, HeroFiber(TM), was developed by bariatric physician and food engineer, Dr. Sasson Moulavi (Dr. Sass). HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less and skip the pound-packing snacks. In addition to all the healthy appetite suppressing fiber in every 16 oz. naturally flavored underWAY bottle, a series of B vitamins also helps to boost energy. And just as important, the three all-natural flavors -- Acai-Pomegranate, Grape and Orange -- have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving and no hidden sugars, sodium or caffeine, underWAY is truly the healthy way to put hunger on hold.
underWAY is currently available at http://www.under-WAY.com and is gradually gaining attention with presence at Costco Canada, BJ's, Publix and other major national retail chains as well as these sites: Costco.com, BJs.com, Drugstore.com, Walgreens.com. The product will have regional availability starting in April.
For more information about underWAY, America's healthy appetite suppresser and thirst quencher, visit http://www.under-WAY.com and http://www.SmartforLife.com. To schedule an interview with Dr. Sass, Brooke Burke or to sample the product, please contact Anne Breza or Jessica Lieberman of Behrman Communications at 212.986.7000, [email protected] | [email protected].
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SOURCE Better Health Beverage