Rentrak Announces Box Office Numbers for Weekend of March 12, 2010

March 14, 2010

LOS ANGELES, March 14 /PRNewswire-FirstCall/ — Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of March 12 through March 14, 2010 according to the company’s Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, March 14, 2010 include:

    Rank  Title           Distributor     Gross       Cume         Locations
    1     Alice In
           Wonderland     Disney          $62,000,000 $208,625,356      3728
    2     Green Zone      Universal       $14,534,520  $14,534,520      3003
    3     She's Out Of
           My League      Paramount        $9,600,000   $9,600,000      2956
    4     Remember Me     Summit
                           Entertainment   $8,281,000   $8,281,000      2212
    5     Shutter Island  Paramount        $8,140,000 $108,007,512      3356
    6     Our Family
           Wedding        Fox Searchlight  $7,600,000   $7,600,000      1605
    7     Avatar          20th Century     $6,600,000 $730,344,022      1718
    8     Brooklyn's
           Finest         Overture Films   $4,290,000  $21,351,472      1939
    9     Cop Out         Warner Bros.     $4,230,000  $39,442,666      2882
    10    The Crazies     Overture Films   $3,650,000  $33,358,368      2359
    11    Percy Jackson
           & The
           Olympians:     20th Century
           Lightning       Fox             $3,125,000  $82,318,000      2175
    12    Crazy Heart     Fox Searchlight  $3,125,000  $34,203,105      1361

    Weekend of 3/12/10 to 3/14/10

© Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak’s services, please visit www.rentrak.com.

    Contacts:   Rogers & Cowan for Rentrak Corporation
                Sallie Olmsted                Amanda Bartz
                (310) 854-8124                (310) 854-8151
                solmsted@rogersandcowan.com   abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Source: newswire

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